Surface buying signals to UserTesting's sales reps early and often

Pocus has been instrumental to building Asana’s go-to-market engine. With Pocus, we’ve been able to quickly iterate on playbooks, ultimately driving an increase in pipeline created and closed. It’s also reduced the amount of time for sales reps digging through various tools to find data.

In Q1 of last year, my sales development group hit 99% of quota. In Q2 last year, under my new (increased) quota, I finished at 137% across twelve SDRs. And I 100% attribute that to everything I did in Pocus.

I love how Pocus takes all of the product data we have (previously scattered across different tools) and brings it all into one place in a format our GTM team can easily digest.

Pocus has been an incredible source of intel for our teams. With Pocus, we are able to marry the best of our product signals with our outbounding motion, enabling us to identify of best targets across both what they’re doing on our platform and who they are. This provides our teams hours back per week and enables them to spend their time on what matters most.

I’ve never had BDRs ask for a tool with this level of enthusiasm before! Pocus has made their lives so much easier. At first, I thought Pocus was just a PLG tool… then I realized that we could significantly scale our go-to-market efforts and decrease our time to lead.

Your reps will thank you for choosing Pocus. I’d say I save 15 hours or more per week. Pocus helps save you time, find the best prospects, and overall has made me a better rep. I spend less time digging for data and more time honing my outreach personalization skills. I waste less time looking at prospects that probably aren’t worth my time

By using Pocus, it really helped us identify who the right person was and then ultimately when is the right time in their customer journey to actually reach out. To this day, I think we have a really good formula that's really driven through Pocus.

I could have cried the first time I saw Pocus. Finding the product usage data and context I needed to prioritize my accounts was like pulling teeth. I immediately started to see just how much time it saved me, I barely go into Salesforce anymore

Pocus has been instrumental in helping our team identify what users they should spend their time trying to expand and retain. The Pocus team has been an incredible partner in helping us succeed. When ever we have a question or need support they have been extremely quick to responde and resolve any issues.

50 percent of our incremental sales revenue comes from our PQL leads. With Pocus, we’ve been able to reliably uncover high priority sign ups faster. These sales-assist leads convert 10% higher with a 32% higher ACV because our team is able to reach out at the right time.

Not only is Pocus helping our sales teams prioritize where to spend their time but they are making it easy to take the right actions. Pocus has quickly become a favorite tool because of that immediate ROI. They’ve been a great thought partner as we evolve our PLG + Tops Down Sales Motion - this sets them apart from other vendors.

Pocus revolutionized our product-led sales motion by pinpointing the most valuable signals and empowering our reps to take swift, decisive action. The real game-changer has been our newfound ability to craft and deploy feature adoption playbooks effortlessly, bypassing the need for multiple tools or complex big data projects.

Job Switchers has been great so far. We’ve been able to surface a ton of recent moves within our accounts proactively. Before Pocus we had to go digging for this data, now we get proactively alerted.

Consolidating all of our data into a single view and driving retention and expansion playbooks has been a big unlock. I save 8-10 hours per week digging for data, giving me more time to personalize outreach to customers.

Pocus is one of the easiest to use platforms for prospecting into the accounts you own. The UI is easy to navigate and the insights about my customers, accounts, usage data, etc. has been extremely helpful at enabling me to organize my day-to-day and focus on accounts and contacts that matter. It's truly been a gamechanger for my prospecting efforts and saves so much time. I especially love the universal search!

I love Pocus - frankly, I couldn't imagine my role as a CSM without it anymore. It gives me the data I need on customers in a such a clean and oragnized way. I'm also able to easily enroll a specific list of clients into a Salesloft cadence straight from the platform, which has helped me get in touch with clients that would have taken too much effort otherwise.

"Having Playbooks and Pocus’ Coaching features makes it easier to drive consistency and only continue working on Playbooks we know convert."

"A quarter ago we would have had no way of knowing that a contact showed up to a webinar or signed up for the trial environment. Being able to connect those dots led to setting up a first call — that was a big one for me. I realized with Pocus we’ve got a repeatable playbook now that we didn’t have before."

"Pocus prioritizes the highest value accounts for our reps. By shifting our time from prospecting to building relationships with the right accounts, we’ve increased our average deal size by 30%."

"The time savings is definitely significant. Before, it was almost impossible to go uncover these leads. Reps had to go mining through whatever data they could scrape together to get the information they needed."

"Pocus has single-handedly reduced the time it takes to find key customer opportunities within our data. All the work that previously made prospecting so time-consuming has been condensed down into 30 seconds where reps just open up Pocus and go."

"Pocus really helps us with the way we get to larger deal value. We get a larger picture of account usage and how we can add on more SKUs. Before, when we had a limited data set, we didn’t know how many users were on an account and which features they were using."

When we originally brought in Pocus, we thought that this was just going to be a product signals tool for BDRs to run outbound plays. Then, when we actually got into the weeds and understood what Pocus could do for us, we realized it was more of an operating system for our entire funnel. This is something we can use for Sales, CS and beyond.

Pocus streamlines our go-to-market strategies and pipeline development. The playbooks we’ve built within Pocus have been instrumental in surfacing valuable opportunities and increasing rep productivity.

Pocus makes my team significantly more efficient and helps my leadership team have better governance. Pocus has also been critical to helping me think through our CS/AM strategy. I no longer have to wait for ops to experiment with complicated workflows, I can build and test playbooks myself.

Pocus centralized our data sources into a single view, eliminating the manual work reps previously faced when conducting account discovery. It’s improving access to meaningful data so that it’s actually helping reps make much better decisions faster.

Consolidating all of our data into a single view and driving retention and expansion playbooks has been a big unlock. I save 8-10  hours per week digging for data, giving me more time to personalize outreach to customers.

Just wanted to say I LOVE the job switchers playbook in Pocus. It’s incredible. Just booked a meeting with a job switcher lead today.

Your reps will thank you for choosing Pocus. I’d say I save 15 hours or more per week. Pocus helps save you time, find the best prospects, and overall has made me a better rep. I spend less time digging for data and more time honing my outreach personalization skills. I waste less time looking at prospects that probably aren’t worth my time.

Not only is Pocus helping our sales teams prioritize where to spend their time but they are making it easy to take the right actions. Pocus has quickly become a favorite tool because of that immediate ROI. They’ve been a great thought partner as we evolve our PLG + Tops Down Sales Motion - this sets them apart from other vendors.

I can log into Pocus and see a holistic picture of our users and insights about their product usage with a few clicks. It’s a game-changer having access to data that was previously locked in the data warehouse.

I could have cried the first time I saw Pocus. Finding the product usage data and context I needed to prioritize my accounts was like pulling teeth. I immediately started to see just how much time it saved me, I barely go into Salesforce anymore.