Surface buying signals to UserTesting's sales reps early and often

Pocus combines product usage insights with your other buying intent signals to surface top opportunities for your team. Use to data to drive acquisition, expansion, upsells, and prevent churn.

Trusted by top PLG companies to run their process

Set up your team for success by giving them actionable insights

Pocus is mission control for UserTesting’s pipeline.

Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action - without engineering support.

360 insights

Get full context, not just a lead score. Understand why opportunities are being surfaced. Which specific signals, like recent pricing page visit, a test completed, or community sign up, are making it a priority. Pocus can help reps go after the most important accounts.

Predictive Playbooks

Choose the best playbooks to run based on your own customer data. Pocus’ AI model recommends playbooks most likely to convert to the desired goal whether it’s conversion from free to paid, expansion, cross sell or more.

ProactiveAlerts

Send your reps proactive alerts when important usage actions are taken like when a power user adds 5 seats to their account or when a workflow is triggered.

Reporting

Reporting tracks how playbooks perform against conversion goals and how reps execute those playbooks. This visibility allows leaders to identify which reps are following playbooks and driving consistency and reliability.

Connect Pocus to 1000+ new tools

All the integrations you need to run a successful PLG motion.

Unlock your data warehouse to start making product usage and customer data actionable for the sales team.

Share customer data and insights between Pocus and your CRM to update information, create new records, or drive workflows.

Connect your sales engagement tools to send quick, personalized sequences based on product usage insights.

Use product usage and customer data to create behavior-driven email marketing sequences.

Automatically generate a slide deck of insights and wow your product champion at the next meeting.

Push data to 1000s of tools like Google Sheets, Airtable, Asana, or Zapier.

Top GTM Teams 💜 Pocus

Pocus has been instrumental to building Asana’s go-to-market engine. With Pocus, we’ve been able to quickly iterate on playbooks, ultimately driving an increase in pipeline created and closed. It’s also reduced the amount of time for sales reps digging through various tools to find data.

Dhruv Madra
GTM Strategy & Ops
Dhruv Madra

In Q1 of last year, my sales development group hit 99% of quota. In Q2 last year, under my new (increased) quota, I finished at 137% across twelve SDRs. And I 100% attribute that to everything I did in Pocus.

Matt Kinkaid
Manager, Sales and Business Development
Matt Kincaid

I love how Pocus takes all of the product data we have (previously scattered across different tools) and brings it all into one place in a format our GTM team can easily digest.

Andrew Reese
Strategic Sales
Andrew Reese

Pocus has been an incredible source of intel for our teams. With Pocus, we are able to marry the best of our product signals with our outbounding motion, enabling us to identify of best targets across both what they’re doing on our platform and who they are. This provides our teams hours back per week and enables them to spend their time on what matters most.

Danielle Peretore
Head of Corporate Sales
Danielle Peretore

I’ve never had BDRs ask for a tool with this level of enthusiasm before! Pocus has made their lives so much easier. At first, I thought Pocus was just a PLG tool… then I realized that we could significantly scale our go-to-market efforts and decrease our time to lead.

Flora Felisberto
VP Global Revenue Marketing
Flora Felisberto

Your reps will thank you for choosing Pocus. I’d say I save 15 hours or more per week. Pocus helps save you time, find the best prospects, and overall has made me a better rep. I spend less time digging for data and more time honing my outreach personalization skills. I waste less time looking at prospects that probably aren’t worth my time

Zoe Meneghetti
Account Executive
Zoe Meneghetti

By using Pocus, it really helped us identify who the right person was and then ultimately when is the right time in their customer journey to actually reach out. To this day, I think we have a really good formula that's really driven through Pocus.

Casey Bertenthal
Head of Sales
Casey Bertenthal

I could have cried the first time I saw Pocus. Finding the product usage data and context I needed to prioritize my accounts was like pulling teeth. I immediately started to see just how much time it saved me, I barely go into Salesforce anymore

Amanda Marx
Account Manager
Amanda Marx

Pocus has been instrumental in helping our team identify what users they should spend their time trying to expand and retain. The Pocus team has been an incredible partner in helping us succeed. When ever we have a question or need support they have been extremely quick to responde and resolve any issues.

Ben Lamson
Head of Paperspace Revenue
Ben Lamson

Fifty percent of our incremental sales revenue comes from our PQL leads. With Pocus, we’ve been able to reliably uncover high priority sign ups faster. These sales-assist leads convert 10% higher with a 32% higher ACV because our team is able to reach out at the right time.

Giancarlo Gialle
VP Sales and Success
Giancarlo Gialle

Not only is Pocus helping our sales teams prioritize where to spend their time but they are making it easy to take the right actions. Pocus has quickly become a favorite tool because of that immediate ROI. They’ve been a great thought partner as we evolve our PLG + Tops Down Sales Motion - this sets them apart from other vendors.

Adam Carr
Head of Global Sales
Adam Carr

Pocus revolutionized our product-led sales motion by pinpointing the most valuable signals and empowering our reps to take swift, decisive action. The real game-changer has been our newfound ability to craft and deploy feature adoption playbooks effortlessly, bypassing the need for multiple tools or complex big data projects.

Aubrey Morgan
Head of Demand Gen
Aubrey Morgan

Consolidating all of our data into a single view and driving retention and expansion playbooks has been a big unlock. I save 8-10 hours per week digging for data, giving me more time to personalize outreach to customers.

Justin Delgadillo
Customer Success Manager
Justin Delgadillo

Pocus is one of the easiest to use platforms for prospecting into the accounts you own. The UI is easy to navigate and the insights about my customers, accounts, usage data, etc. has been extremely helpful at enabling me to organize my day-to-day and focus on accounts and contacts that matter. It's truly been a gamechanger for my prospecting efforts and saves so much time. I especially love the universal search!

Juliet R
Corporate Account Executive
Juliet R

I love Pocus - frankly, I couldn't imagine my role as a CSM without it anymore. It gives me the data I need on customers in a such a clean and oragnized way. I'm also able to easily enroll a specific list of clients into a Salesloft cadence straight from the platform, which has helped me get in touch with clients that would have taken too much effort otherwise.

Samantha Becker
Enterprise CSM
Samantha Becker

Our PLG motion generates a ton of sign-ups every week and it's difficult for our reps to find high potential opportunities that are a perfect customer fit for our enterprise product. Pocus makes it easy to analyze our usage data and target the right users. Beyond the platform, Pocus has been a great thought partner as we scale our product-led and sales motions, arming us with proven playbooks across the customer journey.

Taylor Gibson
Director of Commercial Sales
Loom

Pocus streamlines our go-to-market strategies and pipeline development. The playbooks we’ve built within Pocus have been instrumental in surfacing valuable opportunities and increasing rep productivity.

Ed McDonnell
CRO
Ed McDonnell

Pocus makes my team significantly more efficient and helps my leadership team have better governance. Pocus has also been critical to helping me think through our CS/AM strategy. I no longer have to wait for ops to experiment with complicated workflows, I can build and test playbooks myself.

Tom Ronen
VP Customer Success and Renewals
Tom Ronen

Pocus centralized our data sources into a single view, eliminating the manual work reps previously faced when conducting account discovery. It’s improving access to meaningful data so that it’s actually helping reps make much better decisions faster.

Daniel Janover-Rocha
Business Operations Manager
Daniel Janover-Rocha

Consolidating all of our data into a single view and driving retention and expansion playbooks has been a big unlock. I save 8-10  hours per week digging for data, giving me more time to personalize outreach to customers.

Justine Delgadillo
Customer Success, Manager
Openphone

Just wanted to say I LOVE the job switchers playbook in Pocus. It’s incredible. Just booked a meeting with a job switcher lead today.

Zoe Meneghetti
Account Executive
Zoe Meneghetti

Your reps will thank you for choosing Pocus. I’d say I save 15 hours or more per week. Pocus helps save you time, find the best prospects, and overall has made me a better rep. I spend less time digging for data and more time honing my outreach personalization skills. I waste less time looking at prospects that probably aren’t worth my time.

Zoe Meneghetti
Account Executive
Miro

Not only is Pocus helping our sales teams prioritize where to spend their time but they are making it easy to take the right actions. Pocus has quickly become a favorite tool because of that immediate ROI. They’ve been a great thought partner as we evolve our PLG + Tops Down Sales Motion - this sets them apart from other vendors.

Adam Carr
VP Global Sales
Miro

I can log into Pocus and see a holistic picture of our users and insights about their product usage with a few clicks. It’s a game-changer having access to data that was previously locked in the data warehouse.

Casey Berenthal
Head of Sales
Linear

I could have cried the first time I saw Pocus. Finding the product usage data and context I needed to prioritize my accounts was like pulling teeth. I immediately started to see just how much time it saved me, I barely go into Salesforce anymore.

Amanda Zannette
Account Manager
Superhuman
Pocus can help turn UserTesting’s data into revenue