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intent signals & enrichment

AI-powered intent signals & data enrichment

Prioritize accounts, spot buying intent, and get comprehensive data enrichment that eliminates tool-hopping and maximizes contact coverage.

Signal intelligence

Combine signals from multiple sources to get the complete picture of buying intent and orchestrate GTM workflows.

Your Data
Internal data

Your 1st party data provides the most robust source of intent and insights. Capture key moments along the customer journey.

CRM signals
Call recordings
Product usage
Marketing engagement
Snowflake
Gong
Salesforce
2nd & 3rd party
External data

2nd and 3rd party data from intent vendors give you inferred buying signals like review site visits, de-anonymized website visitors, and more.

G2 intent
Deal room view
Website visitors
Topic Intent
De-anonymized Website Visits
6sense
Product tour view
via Signal Partners
Out of the box
Built-in signals

Pocus provides your most common high intent outbound signals out-of-the-box so you can get reps started faster.

Job switcher
Tech stack changes
Web visitor
Topic intent
Firmographics
10K
News
Job postings
Funding round
Podcasts
BEnefits

Go beyond basic signal aggregation

Instead of dumping signals on reps, Pocus AI reasons and synthesizes signals
to help prioritize focus and recommend next best actions.

Unify signals

Combine internal and external signals to create the most robust understanding of prospects and their business.

Ingest internal data from CRM, call recordings, and product usage

AI agents research your prospects priorities

Flexibility to bring your own 2nd and 3rd party intent signals

Custom AI signals for your business

Pocus AI deeply researches accounts to understand what new compelling events are happening like 10k filings, recent product launches or hiring announcements.

Rep alerts when compelling events happen in their book

Customize AI signals to your business, not generic news feed

Never miss a reason to engage prospects

Synthesis > signal overload

Pocus intelligently creates a score based on available signals to reduce rep overwhelm.

Scoring agent automatically creates a score

Score is explainable in plain english

Spend less time trying to decipher signals and more time on taking action

Where signals & enrichment work in Pocus

Your enriched data and intent signals power intelligent workflows across every part of the sales process.

List Builder

Rep friendly interface to build complex prospecting lists using enriched data and intent signals.

Scoring

Let AI prioritize your opportunities with smart rankings based on fit and intent signals.

Plays

Turn signals into immediate sales actions with smart recommendations from AI.

Waterfall Enrichment

Maximize enrichment coverage

Our intelligent waterfall enrichment cascades through data sources
to find the contact information others miss.

95%

Coverage

30K+

Technologies tracked

200M

Profiles

70M

Accounts tracked

Maximum Contact Coverage

Waterfall approach for emails and phone numbers ensures you reach more prospects by intelligently cascading through multiple data sources.

Intuitive and easy for reps

Out-of the box with no setup required. Reps get access to enriched contacts in Pocus or our easy to use chrome extension.

Bring your own data

Add your own enrichment keys to the waterfall to further enhance your coverage.

What our customers say

“I no longer have to wait for ops to experiment with complicated workflows, I can build and test playbooks myself.”

Marcus Holm

President

“I no longer have to wait for ops to experiment with complicated workflows, I can build and test playbooks myself.”

Laura Gassaway

Senior Pipeline Manager

“I no longer have to wait for ops to experiment with complicated workflows, I can build and test playbooks myself.”

Chris Geraci

AVP, Sales

Take the next Step

Experience GTM magic

Join the leading enterprises who've already revolutionized their sales process with Pocus. See how AI can transform your GTM pipeline generation.