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Pocus Events

Hear from the top GTM experts on AI, Signal-Based Selling, GTM trends and much more.

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Upcoming Events

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Past Events

January 28: Victoria Loewenstern | Contentsquare

Why SDRs Win When You Prioritize Quality Over Volume (According to a Top SDR Leader)

January 21: Alison Silver | Brex

Why Post-Sales Is the New GTM Battleground

January 14: Andy Varshneya | Redis

From IC to Executive: Lessons in Leadership and the Hidden Role of Marketing Chiefs of Staff

December 17: Patrick Lavergne | Coveo

Why Top SDR Teams Are Ditching “Spray & Pray” for Signal-Based Prospecting

December 9: Flora Felisberto | SecurityScorecard

Why Your Pipeline Strategy Is Failing (And How SecurityScorecard Fixed Theirs)

November 25: Megan Boone | Redis

Why “Make It AI” Won’t Fix Your GTM (Redis’ Head of Marketing Explains Why)

Catch up on the podcast

Why Marketing Ops Is the Connective Tissue of Go-To-Market with Andy Varshneya (Redis)

Andy Varshneya of Redis explains how marketing ops becomes a strategic force—bridging execution, leadership, and cross-functional alignment to reduce friction and drive GTM results.

How High-Performing SDR Teams Balance Volume, Quality, and AI with Victoria Loewenstern (ContentSquare)

Victoria Loewenstern of ContentSquare explains why most SDR teams are built wrong—and how prioritization, multitouch outreach, AI, and cold calling actually drive pipeline.

Why Post-Sales Is the New Go-To-Market Battleground with Alison Silver (Brex)

Alison Silver of Brex explains why post-sales is the new GTM battleground—and how dedicated client sales teams drive retention, expansion, and long-term growth.

From Intent to Signals: How AI Is Changing Enterprise Prospecting with Patrick Lavergne (Coveo)

Patrick Lavergne of Coveo explains how signal-based prospecting and AI help sales teams prioritize the right accounts, reduce prep time, and improve pipeline quality.

Marketing Beyond the Funnel: Intelligence, Revenue, and AI with Megan Boone (Redis)

Megan Boone of Redis explains why modern marketing must act as the intelligence engine of GTM—and why AI, SDR alignment, and first-principles thinking matter more than playbooks or attribution.

How to Build a Pipeline Engine (No Silver Bullets) with Flora Felisberto (SecurityScorecard)

Learn how to build a scalable pipeline engine without relying on a single channel, using events, ABM, and AI-powered BDR workflows.

What our customers say about us

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By using Pocus, it really helped us identify who the right person was and then ultimately when is the right time in their customer journey to actually reach out. To this day, I think we have a really good formula that's really driven through Pocus.

Casey Bertenthal

Head of Sales

Your reps will thank you for choosing Pocus. I’d say I save 15 hours or more per week. Pocus helps save you time, find the best prospects, and overall has made me a better rep. I spend less time digging for data and more time honing my outreach personalization skills. I waste less time looking at prospects that probably aren’t worth my time

Zoe Meneghetti

Account Executive

"I’ve never had BDRs ask for a tool with this level of enthusiasm before! Pocus has made their lives so much easier. At first, I thought Pocus was just a PLG tool… then I realized that we could significantly scale our go-to-market efforts and decrease our time to lead."

Flora Felisberto

VP Global Revenue Marketing

"Pocus has been an incredible source of intel for our teams. With Pocus we are able to marry the best of our product signals with our outbounding motion, enabling us to identify our best targets across both what they're doing on our platform and who they are. This provides our team hours back per week and enables them to spend their time on what matters most."

Danielle Peretore

Head of Corporate Sales

I love how Pocus takes all of the product data we have (previously scattered across different tools) and brings it all into one place in a format our GTM team can easily digest.

Andrew Reese

Strategic Sales

In Q1 of last year, my sales development group hit 99% of quota. In Q2 last year, under my new (increased) quota, I finished at 137% across twelve SDRs. And I 100% attribute that to everything I did in Pocus.

Matt Kinkaid

Manager, Sales and Business Development

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