The Product-Led Sales Blog

Are customer success and sales-assist actually different roles in a hybrid go-to-market motion?

From reactive to proactive, here are three major account management frameworks to scale your CS team’s revenue impact.

How (and why) to improve your traditional SaaS sales process with a Product-Led Sales strategy.

Trends we observed after surveying +200 SaaS businesses to create the 2022 Product-Led Sales Benchmarks Report.

Measuring product-led growth metrics is critical to understanding performance and hitting goals for PLG companies. Learn what to track in 2023 and beyond.

How do you know whether to pursue a product-led or sales-led motion — or some blend of the two? Figure out where you fall depending on core business priorities, product experience, and revenue goals.

Every high-performing SaaS company needs a robust user onboarding process. Find out why and the best saas onboarding software solutions to check out.

Everything you need to know to set up and launch a successful sales-assist team to support your PLS motion.

Connect tools like Zapier, Airtable, and Customer.io to Pocus with our new webhook integration.

What an ideal PLG motion looks like for SaaS companies, 9 steps to integrating the PLG approach into your existing GTM motion, and more.

Must have playbooks to activate your PLS motion in 2023

This past month the team has been working on a ton of improvements to the overall user experience in Pocus and some bigger features we’re excited to share with you in the new year.

Get insight into the early days of sales at Hubspot and their pioneering work in building out a sales-assist motion.

Product-led growth is the go-to-market motion responsible for the meteoric rise of some of the most successful tech companies like Slack, Canva, and Airtable.‍

Is PLG binary?

Learn his 3 step framework to launch your community like a product.

We’re focused on making the most powerful and flexible Product-Led Sales platform solution for our customers. We shipped a few new features recently to make that vision a reality.

We’re officially launching our most significant redesign — introducing Magic Playbooks, the easiest way to define and action Product-Led Sales!

Nick is President and go-to-market lead at Pitch, a collaborative platform that helps teams build beautiful presentations.

An updated (and condensed) version of our PQL 101 guide you can share with your team!

In 2021 we set the foundation for understanding how revenue engines are built in a product-led world. In 2022 we're curious to see how things have evolved.

This past month we launched our biggest redesign with Magic Playbooks along with two new features to save our customers time: Pinned Lists and Bulk Actions.

Andrew Capland is the founder of Delivering Value, where he provides coaching and advising services for PLG (that’s Product-Led Growth) companies.

Choosing the right PLS solution for your team will come down to how well a vendor can align to your short term and long term goals, their ability to serve your use case, and if they can align to your timeline for success.

Outbound is becoming part of the normal progression of growth at product-led companies. However — and this is key — it will often show up further down the funnel.

Ben is the CRO at ngrok, which has become one of the most widely-used platforms for developing web hook integrations, building bots, running secure demos, testing on mobile devices, and more.

This is a new series where we break down popular Product-Led Sales playbooks that teams use to prioritize opportunities and convert them into revenue.

We’re launching our most significant redesign into early access with customers today — introducing Magic Playbooks, combining the power of your strategy docs and data in Pocus!

Eleanor shares the secrets behind Retool's go-to-market success.

Pitch: one of a few next-generation tools built for the “Slack generation” of users who want beautifully designed presentations, and easy collaboration.

In this recap of our Real GTM Advice series, we discussed what community means in the SaaS space, zeroing in on PLG, and how to start and build your own high-value community.

From PLG to a sales-assisted motion. Learn how Clockwise uses Pocus to operationalize PLS.

As Head of Growth at Airtable, Lauryn Isford owns the Product-Led Sales pipeline development and handoff.

What are the pros and cons for building a PLS solution?

We spoke to GTM experts from the Product-Led Sales community to summarize 8 proven outreach best practices you can incorporate into your sales outreach strategy.

Meet Mathias, Head of RevOps at Unito and PLG revenue operations expert.

Highlighting the people helping us build the category of Product-Led Sales.

CEO & Co-Founder of Scratchpad shares his advice thinking strategy first, sales motion second.

What is PLS really? Breaking down the buzzword.

An update on what we've been building and what we've learned in year one.

Q&A with Daniel Levine and Sam Werboff: Powering PLG by aligning product and sales

An expansive conversation with Packy McCormick on the fundraise, hiring, and the future of PLS.

Pocus’ Product-Led Sales platform unlocks the data warehouse for go-to-market teams.

When and how to grow your PLS team

Q&A with Wes Bush, bestselling author and Founder of the ProductLed community

How to choose the right ETL tool for your stack

From BDR to Head of Growth. Spotlighting Ben Pollack's career in Marketing

MayC Huang (Growth Manager) and Robert Jones (Hybrid GTM Lead) tell us all about Asana's hybrid PLG and sales-led motions.

Learn about the meteoric rise of product-led growth.

How to sell without "selling" to developers

Catch up on 'Real GTM Advice' featuring GTM experts from Guru, Vidyard, and DevRev

Discover if a reverse ETL tool is right for your company.

The opportunities and challenges of moving from sales-led to product-led

Transitioning smoothly from pure PLG to a hybrid approach

Featuring Julie Beynon, Head of Analytics and Colin White, Head of Demand Gen at Clearbit.

Culture, process, and hiring - everything you need to know to make the transition from sales-led to product-led.

Community-Led Growth expert and current Head of Community at Notion

Director of Commercial Sales at Productboard

Learn more about our data privacy and security policies

Community builder, Web3 expert, investor, and founder of Not Boring

How did we get here and where are we going next...

Living in a data warehouse first world

Interview with Ramli John, Head of Content at Appcues

Sales compensation expert and CEO at QuotaPath

Your first look at what we've been building for the last 8 months

How to turn data-driven insights into action

Former COO of Gainsight, current solo GP, and independent board director at dbt Labs

Interview with Natalie Marcotullio

Appcues Director of Content and "Product-Led Onboarding" author

How curiosity and rock climbing helped her build a career in Solutions Engineering

Expert advice on foundational frameworks and PLS best practices.

What can sales teams learn from ABC's The Bachelor franchise?

7 ways PLG will impact revenue teams

Building a shared language for PLS alignment

VP Revenue at Rewatch and former sales leader at Loom, Quip, and Box.

Meet Growth Product Manager and non linear career champion

Operationalizing PQLs? Start with segmentation.

Usage-based pricing is all the rage, but is it right for you?

Our top 10 insights from the PLS community

Product-Led Sales strategy from zero to one

Listen to Packy McCormick's podcast episode "Not Boring Founders"

How does MongoDB 's sales team sell without "selling"?

Pocus community driven predictions for the future of PLS

Advice on everything from PQLs to sales compensation

Why CRMs are no longer enough for sales…

Meet the former behavioral psych academic turned growth marketer

What is a Product-Led Sales platform?

Defining this emerging Product-Led Sales role

How To Define and Identify Product Qualified Leads

How To Develop Your Product-Qualified Lead Engine

Advanced Product-Qualified Lead Scoring Concepts

How monday.com scaled ARR and went upmarket

Insights on product-led, human-led and everything in between

Meet the product-led sales innovator and community all-star.

We’re setting out to take the first-ever industry-wide pulse check on sales at PLG companies.

Sales teams can supercharge your self-serve machine, but you must be thoughtful about timing

4 Product-Led Sales takeaways from David Apple, CRO at Zingtree

Breaking down the best of breed tools you need for Product-Led Growth

10 takeaways from Asana’s former Head of Business