Prospecting in the modern era
AI, data, and smart workflows are reshaping how top revenue teams prospect. Grab the guide to see what’s working now.
Discover how AI can transform your prospecting motion.
Learn how RevOps teams can create the infrastructure for successful prospecting:
Define your ideal customer profile with precision
Use intent signals to prioritize accounts showing buying behavior
Build high-converting, signal-based playbooks that drive results
Discover how sales teams can implement effective outreach:
Select the right people and signals for targeted communication
Research and craft compelling strategic narratives
Conduct personalized outreach that actually gets responses
What you’ll learn
Why traditional prospecting no longer works
How AI is powering the next generation of sales teams
How to build signal-based playbooks
Tools and frameworks to scale outbound without the spam
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Key takeaways
"Prospecting has changed dramatically in recent years. We've moved from high-volume, low-precision outreach to targeted, data-driven approaches. We're now identifying in-market prospects through intent signals, resulting in fewer but significantly more productive conversations."
Mollie Bodensteiner
VP RevOps & Enablement at Engine
“The best advice for RevOps leaders leveraging AI is to prioritize learning through practical application. Start by identifying well-defined, tedious processes to build your prompting skills, focusing initially on education and quick wins rather than maximum impact. This hands-on approach builds the foundational knowledge needed to eventually tackle more complex automation challenges that truly transform your prospecting operations.”
Hunter Henderson
Director of Sales Operations at Anaconda
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Audio
Podcast
Catch up on insights shared by the experts. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern Product-Led Sales driven go-to-market engine. Hear real world stories from experts at companies like Asana, Retool, Grammarly, and more.
