October 1: Caitlin Nelson | Superhuman
Fixing broken sales and hiring processes (VP Sales, Grammarly, Superhuman)
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Your "sales process" is probably just expensive theater.
You've got stages in Salesforce. Monthly pipeline reviews. QBRs with colorful charts. But if a rep leaves tomorrow, can anyone else close their deals using your "process"?
Didn't think so.
No wonder revenue has become so unpredictable.
Caitlin Nelson, VP of Sales at Superhuman (recently acquired by Grammarly), is here to set the record straight.
Caitlin built and scaled Superhuman's enterprise sales motion from the ground up, transforming a predominantly product-led growth company into a revenue powerhouse with intentional outbound strategies.
Her no-nonsense approach to sales operations and hiring has helped countless teams move from "winging it" to driving predictable growth.
What we’ll cover:
- What a real sales process actually looks like – Beyond CRM stages and pipeline theater
- Red flags that scream "we're winging it" – Even with fancy dashboards and reports
- How to hire A+ enterprise sellers – The mistake 90% of sales leaders make in interviews
- Making the case for moving upmarket – From PLG to intentional outbound that works
- Why CRMs are "archaic" – Where AI will actually impact sales ops
Catch the recordings from past events.
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