Product-led GTM Playbook Library

We've tapped the best GTM operators to share their best-performing playbooks to help you scale your go-to-market motion.

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PROVEN PLAYBOOKS FROM THE BEST IN SAAS

Categories

Boost sales pipeline with the free to paid conversion playbook

A template to launch your free-to-paid conversion playbook. This playbook prioritizes free accounts or users, based on ICP-fit and conversion likelihood.

Co-Founder & CEO at Pocus

Segmenting PQLs to Align with your Sales Motions

One size PQL does not fit all. Segment PQLs to better align them to your teams goals.

Head of Marketing, Pocus

Scale Customer Success: OpenPhone’s Grow, Defend, and Maintain Framework

Giancarlo Gialle

Head of Sales and Success, OpenPhone

Running a Seat Expansion Playbook

Find opportunities to increase users within an existing team, department, or business unit to get closer to a wall-to-wall deployment.

Head of Marketing, Pocus

QuickNode's Playbooks for Defining Web3 PQLs

Uncover non-obvious signals to find high potential customers in Web3.

Vice President of Sales & Customer Success, QuickNode

Use Onboarding Guides to Increase Free to Paid Conversion

Use Appcues' 'Treasure Hunt' Framework to create user onboarding guides that convert

Director of Content, Appcues

The 3 Profiles for Product-Led Sales & How to Hire Them

GC Lionetti guides you through three key profiles for an effective PLS motion.

Giancarlo 'GC' Lionetti

Chief Revenue Officer, Zapier

How Tome Automates their Product-Led Sales Playbook Without Losing Human Touch

Use product signals to automate outreach and improve product adoption with new users.

Kian Kolahdouzan

Customer Success Lead at Tome

Building the Sales-Assist Function from Zero to One

Is sales-assist the key role to operationalize your Product-Led Sales playbook?

Steeve Vakeeswaran

Venture Partner at Afore Capital

Enterprise Conversions through Website Personalization

Use tools like Mutiny to increase conversions and generate higher quality inbound leads through by experimenting with personalization at scale.

Stewart Hillhouse

Head of Content, Mutiny

Finding Enterprise Opportunities with Product-Led Sales

Use product usage insights to find enterprise conversion opportunities.

Head of Product-Led Sales, Clockwise

Crafting the Perfect Product-Led User Journey

What to consider before you decide to transition to a PLG motion.

CEO, Kissmetrics

Improve Website Conversion with Interactive Demos

Not ready for self-serve? No problem. Try an interactive demo to improve conversions.

Natalie Marcotullio

Head of Growth and Operations, Navattic

See the magic for yourself.

Watch how Pocus makes it easy to drive conversion, retention, and optimization.