Product-Led Sales Playbook Library

We’ve tapped the best GTM operators to share their best performing playbooks to help you master Product-Led Sales.

PROVEN PLAYBOOKS FROM THE BEST IN SAAS

Scale Customer Success: OpenPhone’s Grow, Defend, and Maintain Framework

Giancarlo Gialle

Giancarlo Gialle

Head of Sales and Success, OpenPhone

QuickNode's Playbooks for Defining Web3 PQLs

Uncover non-obvious signals to find high potential customers in Web3.

Aaron Geller

Vice President of Sales & Customer Success, QuickNode

Improve Website Conversion with Interactive Demos

Not ready for self-serve? No problem. Try an interactive demo to improve conversions.

Natalie Marcotullio

Natalie Marcotullio

Head of Growth and Operations, Navattic

Finding Enterprise Opportunities with Product-Led Sales

Use product usage insights to find enterprise conversion opportunities.

Melissa Ross

Head of Product-Led Sales, Clockwise

How Tome Automates their Product-Led Sales Playbook Without Losing Human Touch

Use product signals to automate outreach and improve product adoption with new users.

Kian Kolahdouzan

Kian Kolahdouzan

Customer Success Lead at Tome

Use Onboarding Guides to Increase Free to Paid Conversion

Use Appcues' 'Treasure Hunt' Framework to create user onboarding guides that convert

Ramli John

Director of Content, Appcues

Enterprise Conversions through Website Personalization

Use tools like Mutiny to increase conversions and generate higher quality inbound leads through by experimenting with personalization at scale.

Stewart Hillhouse

Stewart Hillhouse

Head of Content, Mutiny

Running a Seat Expansion Playbook

Find opportunities to increase users within an existing team, department, or business unit to get closer to a wall-to-wall deployment.

Sandy Mangat

Head of Marketing, Pocus

Segmenting PQLs to Align with your Sales Motions

One size PQL does not fit all. Segment PQLs to better align them to your teams goals.

Sandy Mangat

Head of Marketing, Pocus

Building the Sales-Assist Function from Zero to One

Is sales-assist the key role to operationalize your Product-Led Sales playbook?

Steeve Vakeeswaran

Steeve Vakeeswaran

Venture Partner at Afore Capital

The 3 Profiles for Product-Led Sales & How to Hire Them

GC Lionetti guides you through three key profiles for an effective PLS motion.

Giancarlo 'GC' Lionetti

Giancarlo 'GC' Lionetti

Chief Revenue Officer, Zapier

Crafting the Perfect Product-Led User Journey

What to consider before you decide to transition to a PLG motion.

Jenn Steele

CEO, Kissmetrics

Product-led sales resources

Get access to expert advice, playbooks,
best practices, and networking.

Product-Led Sales 101 with GC Lionetti

Insights on product-led, human-led and everything in between

Former Confluent, Dropbox and Atlassian

Diving into the 2022 PLS Benchmarks Report with Kyle Poyar

Diving into the 2022 PLS Benchmarks Report with Kyle Poyar

We partnered with Kyle and the folks at OpenView on our second annual Product-Led Sales Benchmarks survey. In this episode of Unlocking Revenue, Kyle and Alexa dissect the survey results. Kyle share his SaaS trend predictions for 2023. Listen in for insights on topics like: how customers are buying products, PQAs vs. PQLs, pros and cons of reverse trials, ICP definitions and lead scoring, PLS metrics you should be tracking, and more!

Finding Enterprise Opportunities with Product-Led Sales

Use product usage insights to find enterprise conversion opportunities.

Head of Product-Led Sales, Clockwise