revenue data graph

Unlock the data warehouse for  GTM teams. 

Unify your product and customer data to power sales, customer success, and marketing workflows with confidence.

A 360° view of prospects and customers.

The Revenue Data Graph brings product usage and customer data together into a flexible, unified model that fits your unique business.

  • Go beyond basic user hierarchy

  • Create any GTM Playbook imaginable

  • Build detailed drilldown dashboards

How it works

Make revenue magic happen with Pocus in four simple steps.


Connect to data sources.

Bring your product usage data and customer data together in Pocus.


Create associations.

Tell Pocus how your data is related. Easily create associations between objects.


Activate your Playbooks.

Surface prioritized customer insights via dashboards, alerts, and workflows.


Automate workflows and sync data to your favorite tools.

Manually push or automate data-sharing actions within the rest of your stack.

The data you want, the access you need.

Pocus gives you high-visibility, high-impact, high-action metrics you won't find anywhere else.


Flexible data model

A model that represents your business.

Your data in your own words. Get the full picture of your data and how it’s all related. Create 1:1 and 1:many associations within your data. Trade aggregated, high-level statistics for granular, actionable insights about any object your care about.


Last mile modeling

Calculate new metrics without code.

Transform your data without technical resources. Easily calculate new fields like ‘Active User’ or ‘LTV’ without endless back-and-forth with the data team.


Data dictionary

Translate ‘data_tables’ into actionable GTM insights.

Get 100% clear on data definitions. Connect the dots between data and go-to-market teams. Get full visibility into data available, how it was calculated, and its original source.


Sync every single source of revenue data, seamlessly.

Unlock your data warehouse to start making product usage and customer data actionable for the sales team.

Share customer data and insights between Pocus and your CRM to update information, create new records, or drive workflows.

Connect your sales engagement tools to send quick, personalized sequences based on product usage insights.

Use product usage and customer data to create behavior-driven email marketing sequences.

Automatically generate a slide deck of insights and wow your product champion at the next meeting.

Push data to 1000s of tools like Google Sheets, Airtable, Asana, or Zapier.


Want to see behind the magic curtain? We’ve got answers to your most pressing questions about Pocus.

What’s it going to take to get setup?

Initial setup can take anywhere from a few hours or less, depending on whether you use existing data tables or create new models. Setting up Pocus will always be significantly less than building internally.

Do I need to fit my data to a Pocus data model?

No. We take a flexible approach to our data model unlike other tools in the market. We know PLG companies don’t think in only accounts and contacts, so Pocus lets you bring in any custom objects and hierarchy. With Pocus you can roll up all users by Domain, Workspace, or Account depending on your structure.

How much ongoing work is required by the data team?

Very minimal. Once initial setup is complete, the only time data teams will need to get involved is if there are net new metrics the go-to-market team needs. This is also entirely dependent on how your team would like to handle new metric requests. Teams can also use Pocus' last mile modeling capabilities to fill in the gaps.

How is Pocus different from BI tools like Tableau or Looker?

Pocus is more than just a dashboard. We give customers the ability to visualize and explore data by drilling down into actionable insights.

See the magic for yourself.

Watch how Pocus makes it easy to drive conversion, retention, and optimization.