Turn past users into new pipeline

The best source of high-intent leads? Your former customers! Pocus tracks job switchers and proactively surfaces them to your team to take quick action.

Rep-managed Outbound

Get alerted when product champions switch jobs to reach out quickly. Get notified in your CRM, Slack, or Pocus Inbox.

Automated Outbound

Put your job switcher playbook on autopilot. Automate outreach to product champions, update the CRM with new contact details, and more.

Past product champions are 6x more likely to respond to outreach

Build pipeline with ease

Break into target accounts with a warm intro to your past product champions. Don't waste spend on expensive cold outbound tactics and fast-track the deal.

Strengthen active deals

Stay on top of changes with active deals. Monitor for departures in the buying committee or past champions joining as new team members.

Protect against churn risk

Key product champion or power user departures put accounts at risk. Alert your success teams to reach out quickly.

Just wanted to say I LOVE the job switchers playbook in Pocus. It’s incredible. Just booked a meeting with a job switcher lead today.

Zoe Meneghetti

Account Executive

Getting started is easy

Connect your Salesforce or Hubspot CRM to give your sales team magical powers.

Connect CRM

Integrate directly with Salesforce or Hubspot

Define ICP

Zero in on your target personas (power users, champions, closed lost accounts, etc.)

Get Leads

Engage job switcher leads with personalized outreach

Trusted by the highest-performing GTM teams

Playbooks

Enrich user and account profiles with an all-in-one data solution that covers dozens of 3rd party enrichment providers and Pocus’ custom AI scraping.

FAQs

Tell me more about how to get access to job switchers playbook and how it works in Pocus!

Who is job switchers for?

Any GTM team looking to track job switchers. As long as you have a CRM and at least 10K contacts, the job switcher signal can surface valuable leads from your past customers.

How does job switchers work with the rest of Pocus?

If you're already a Pocus customer or have interest in combining product usage data with job switcher data, we've got you covered. Bring together all of your intent signals in one place with Pocus.

What if my CRM data is messy?

As long as you have a basic CRM setup with the equivalent of leads, contacts, accounts, and opportunities there should be no issues with getting started. Start seeing insights about job switchers in under 1 week.

What types of playbooks can I run with this data?

There are a number of playbooks you can run with the job switcher signal. The possibilities are endless and we're here to help you brainstorm.

Here's just a few:

1. Past product champion joins a target account

2. New buyer persona joined account

3. Closed lost account contact joins target account

See the magic for yourself

Watch how Pocus makes it easy to
drive conversion, retention, and optimization.