December 17: Patrick Lavergne | Coveo

Why Top SDR Teams Are Ditching “Spray & Pray” for Signal-Based Prospecting

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About the event

If your SDR team is doing more list building than selling, you’re not alone. Productivity is getting crushed by research, bad signals, and tools that only solve a small sliver of the problem.

Patrick Lavergne, VP of Global Sales Development at Coveo, is joining us to share how elite teams are moving beyond anonymous, account-only intent and winning with signal-based prospecting instead. From fixing the productivity papercuts to building a real business case for new GTM tools, Patrick brings the operator-level truth every SDR leader needs heading into 2025.

What We’ll Cover

What papercuts are killing SDR productivity
Why account-level intent isn’t enough (and the signal gap most teams ignore)
How to evaluate new GTM tools without getting stuck
What value-first prospecting looks like in 2025 (and why “just following up” is dead)

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speakers

Patrick Lavergne

Past Events

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Dec 17

Catch the recordings from past events.

Building signal-powered outbound with Saad Khan

Saad Khan, Director of Sales and Business Development at Aligned, talks us through building signal powered outbound at-scale.

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Decoding intent signals with Angelica Ismailos

Angelica, Head of Demand Generation at Vercel, talks us through selling developer facing products, signal based selling, automated outbound and much more.

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Navigating AI, ICP, and signals in enterprise sales with Brian LaManna (Gong)

Brian shares modern sales techniques that actually work in today's ever-changing sales landscape.

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