November 18: Rob Giglio | Canva

Your outreach is probably too long. Too text-heavy. Too easy to ignore.

Modern buyers skim, scroll, and expect visuals. That’s why forward-thinking GTM teams are replacing “perfect messaging” with visual-first selling — personalized content that makes the value obvious.

Joining us live is Rob Giglio, Chief Customer Officer at Canva. Rob has led GTM organizations at Adobe, HubSpot, and DocuSign, and now he’s shaping Canva’s B2B motion and the future of visual GTM.

What we’ll cover:

• The new visual-first GTM motion — why slides, visuals, and micro-demos outperform long emails
  
  
• Canva’s B2B push — what they’re building to make Canva indispensable for sellers
  
  
• Pocus + Canva case study — how Canva builds pipeline using signal-based selling:
  
  
• How AI collapses content creation from days → minutes

About Rob

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

Rob joined Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Rob’s previous professional experiences include general management and marketing roles at Gap, Williams-Sonoma, Clorox and Procter & Gamble. Rob holds an MBA from the University of Southern California and a B.A. in Psychology from San Diego State University.

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