Amrita Mathur shares how to build and scale a GTM engine to power the next phase of hypergrowth.
Amrita Mathur serves as VP of Marketing at Zapier, bringing her extensive expertise in both product-led growth and sales-led marketing strategies. As a leader, Amrita is known for driving rapid growth. She previously led marketing at Superside, where she helped scale the company from $2M to $45M in annual recurring revenue over four years. She specializes in building and connecting systematic "marketing machines" that drive sustainable growth, with particular strength in demand generation, positioning, and community building. Drawing from her experience across various B2B segments, Amrita specializes in helping companies establish PLG motions and expand upmarket through strategic demand generation, focusing on exceptional execution is the ultimate differentiator.
Amrita Mathur serves as VP of Marketing at Zapier, bringing her extensive expertise in both product-led growth and sales-led marketing strategies. As a leader, Amrita is known for driving rapid growth. She previously led marketing at Superside, where she helped scale the company from $2M to $45M in annual recurring revenue over four years. She specializes in building and connecting systematic "marketing machines" that drive sustainable growth, with particular strength in demand generation, positioning, and community building. Drawing from her experience across various B2B segments, Amrita specializes in helping companies establish PLG motions and expand upmarket through strategic demand generation, focusing on exceptional execution is the ultimate differentiator.
Amrita Mathur serves as VP of Marketing at Zapier, bringing her extensive expertise in both product-led growth and sales-led marketing strategies. As a leader, Amrita is known for driving rapid growth. She previously led marketing at Superside, where she helped scale the company from $2M to $45M in annual recurring revenue over four years. She specializes in building and connecting systematic "marketing machines" that drive sustainable growth, with particular strength in demand generation, positioning, and community building. Drawing from her experience across various B2B segments, Amrita specializes in helping companies establish PLG motions and expand upmarket through strategic demand generation, focusing on exceptional execution is the ultimate differentiator.
Amrita Mathur serves as VP of Marketing at Zapier, bringing her extensive expertise in both product-led growth and sales-led marketing strategies. As a leader, Amrita is known for driving rapid growth. She previously led marketing at Superside, where she helped scale the company from $2M to $45M in annual recurring revenue over four years. She specializes in building and connecting systematic "marketing machines" that drive sustainable growth, with particular strength in demand generation, positioning, and community building. Drawing from her experience across various B2B segments, Amrita specializes in helping companies establish PLG motions and expand upmarket through strategic demand generation, focusing on exceptional execution is the ultimate differentiator.
Amrita Mathur serves as VP of Marketing at Zapier, bringing her extensive expertise in both product-led growth and sales-led marketing strategies. As a leader, Amrita is known for driving rapid growth. She previously led marketing at Superside, where she helped scale the company from $2M to $45M in annual recurring revenue over four years. She specializes in building and connecting systematic "marketing machines" that drive sustainable growth, with particular strength in demand generation, positioning, and community building. Drawing from her experience across various B2B segments, Amrita specializes in helping companies establish PLG motions and expand upmarket through strategic demand generation, focusing on exceptional execution is the ultimate differentiator.
Amrita Mathur serves as VP of Marketing at Zapier, bringing her extensive expertise in both product-led growth and sales-led marketing strategies. As a leader, Amrita is known for driving rapid growth. She previously led marketing at Superside, where she helped scale the company from $2M to $45M in annual recurring revenue over four years. She specializes in building and connecting systematic "marketing machines" that drive sustainable growth, with particular strength in demand generation, positioning, and community building. Drawing from her experience across various B2B segments, Amrita specializes in helping companies establish PLG motions and expand upmarket through strategic demand generation, focusing on exceptional execution is the ultimate differentiator.
Amrita Mathur serves as VP of Marketing at Zapier, bringing her extensive expertise in both product-led growth and sales-led marketing strategies. As a leader, Amrita is known for driving rapid growth. She previously led marketing at Superside, where she helped scale the company from $2M to $45M in annual recurring revenue over four years. She specializes in building and connecting systematic "marketing machines" that drive sustainable growth, with particular strength in demand generation, positioning, and community building. Drawing from her experience across various B2B segments, Amrita specializes in helping companies establish PLG motions and expand upmarket through strategic demand generation, focusing on exceptional execution is the ultimate differentiator.