November 25: Megan Boone | Redis
Why “Make It AI” Won’t Fix Your GTM (Redis’ Head of Marketing Explains Why)
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Everyone’s trying to solve GTM problems with one answer: just make it AI. But the real work of building pipeline hasn’t changed as much as the hype would have you believe.
Megan Boone, Head of Marketing at Redis, is joining us to break down what’s actually working in today’s AI-fueled GTM world and what’s a total distraction. From the future of SDRs to why attribution is “smoke and mirrors,” Megan brings the operator-level honesty GTM teams need right now.
What We’ll Cover:
- The SDR debate, settled. Why marketing as the “intelligence engine” changes everything
- AI in GTM. What actually delivers ROI vs. what’s just hype
- Humans-in-the-loop. How AI is reshaping (not replacing) SDRs
- Attribution hot take. Why it distorts reality and what to do instead
Catch the recordings from past events.
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How your GTM motion impacts marketing strategy
In this episode of Unlocking Revenue, Pocus Head of Marketing, Sandy Mangat, chats with Emily Kramer — she's built and scaled the GTMs of well-known PLG and PLS brands like Asana and Carta, and now helps marketers with her newsletter, advising, and angel investment. Listen in for advice on: The GTM spectrum (from pure PLG to fully sales-led), hiring and org design to complement your GTM motion, marketing strategy for each motion (top-down, bottom-up, and hybrid).
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