October 29: Ben Pollack | Rippling IT
High-output marketing that actually drives revenue (VP Marketing, Rippling IT)
Save your spot and add to your calendar
Your marketing team ships... eventually.
After three rounds of internal reviews. Once legal approves. When the perfect design is ready. By then, the opportunity's gone and your competitor already launched.
Meanwhile, you're bleeding budget on channels that peaked in 2022. Your ABX motion is just fancy lists. And your CEO keeps asking: "What's marketing's contribution to pipeline?"
Ben Pollack, VP of Marketing at Rippling IT is here to shake things up.
Ben has built high-output marketing engines at both early and late-stage companies. His philosophy: deploy more, message less, and tie everything back to business outcomes.
What we'll cover:
- ABX that actually works – Audience parameters, tactics, and systems that drive real pipeline (plus the biggest RevOps mistakes)
- The great channel reallocation – Why IRL events and community are surging while cold outbound and paid social are dying
- Frameworks for high-output marketing – and how to ship faster without sacrificing quality
- Early vs. late stage playbooks – What works at Series A that completely breaks at Series B+
Catch the recordings from past events.
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How your GTM motion impacts marketing strategy
In this episode of Unlocking Revenue, Pocus Head of Marketing, Sandy Mangat, chats with Emily Kramer — she's built and scaled the GTMs of well-known PLG and PLS brands like Asana and Carta, and now helps marketers with her newsletter, advising, and angel investment. Listen in for advice on: The GTM spectrum (from pure PLG to fully sales-led), hiring and org design to complement your GTM motion, marketing strategy for each motion (top-down, bottom-up, and hybrid).
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