👋 Hello and welcome to the latest edition of 🔮 GTM Community Wisdom - a curated newsletter containing highlights from Pocus' members-only Slack community, community member spotlights, open GTM roles, and more insights from industry experts.
Summer is here and things are heating up in our GTM Community. Let’s look back at some events, announcements, and conversations from July.
In case you missed it:
👉 We launched our Pocus Playbook Database, a free resource available to everyone, featuring over 100 signal-based playbooks sortable by goal, signal, and outreach type.
👉 Catch up on our AMA with Saad Khan, Director of Sales and Business Development at Aligned. Saad took us through how he thinks about identifying the most important signals for your goals and his framework for layering signals to build warmth and intent. We also got a behind-the-scenes look at some of Saad's most effective outbound tactics for building pipeline.
🧵Interesting Community Threads
🙋♀️The Topic
We have a freemium model and reach out to PQAs to get them to do a trial of our paid tier with the rest of their company. Right now these aren't very structured trials and we reach back out on an ad hoc basis. I'm looking for tips/templates/resources/blog posts etc. on how to better structure these trials.
📣 Community response
via Eric Doty: I wrote this blog on sales POCs with our founder if it's helpful!
via Leah Theron: How's your tracking look? Can you analyze what these 10-15 accounts did in the first week when they started to use your product intently? That's giving you a very good starting point on what to put into your trial and how long to keep (either time or activation signal).
👉 Continue the conversation here.
🙋♀️The Topic
If your GTM team is using signals to inform your outbound strategy, how are you getting alignment between sales and marketing? Who owns the decision on which signals matter, or is it a collaboration?
📣 Community response
via Michael Kuhl: We start with proven signals from the direct (pure PLG) side of the byz and then hypothesize which ones would have value for sales and marketing motions. We then devise experiments / POCs to leverage those signals to determine how we would leverage them. Then we let the data inform the decision.
👉 Continue the conversation here.
👋 Open Roles
- Inferless is hiring a Founding Technical Product Marketer
- Superchat is looking for a Product Led Sales Manager and an SDR
- Miro is hiring for multiple roles including Customer Success Data Analyst, Lead Field Marketing Manager, BDR, Channel Account Manager, and more
- Sendoso is looking for a Growth Operations Manager and Marketing Operations Manager
- Blueprint Health is hiring for a paid Marketing & Social Media Internship
- Navattic is looking for an Enterprise CSM
🔗 Helpful links and #Good-Reads
- The Evolution of SaaS Pricing in the AI Era via Tanay’s Newsletter
- Decoding intent signals with Angelica Ismailos (Vercel) via Pocus blog
- Improve Growth Mindset in your company with a weekly Experiment Review meeting via Elena’s Growth Scoop
- 5 essential questions to craft a winning strategy via Lenny’s Podcast
- How Hex reached $10M in PLS pipeline with Pocus playbooks via Pocus blog
- An overnight success, after 8 years via Growth Unhinged