Our next chapter: Pocus is joining Apollo

Today we have an exciting announcement to share: Pocus is joining Apollo! 

Pocus powers some of the most sophisticated GTM teams in the world. Companies like Asana, Monday.com, and Canva don’t just use Pocus for a feature, they run their GTM motion on it. 

Now we’re taking everything we built and going even bigger with Apollo.

Apollo has created one of the most comprehensive, AI-native GTM data and execution platforms on the market. Pairing this with Pocus’ AI revenue orchestration technology accelerates  our vision to deliver the industry’s leading AI-native GTM platform.

Building the agentic GTM future, together

Matt Curl, CEO of Apollo, has long believed that the next generation of GTM software will unify data, intelligence, and execution into a single system that gets smarter with every action. When Matt and I first sat down, the alignment was immediate. Two teams that had independently arrived at the same conclusion about where GTM is heading. That made the decision to join forces an easy one.

Pocus enables Apollo’s next phase of AI-powered GTM, combining Apollo’s end-to-end platform and 230M+ contact database with Pocus’ AI revenue orchestration technology to power more autonomous, intelligent execution.  Together, we can build the system go-to-market teams have been waiting for.

We’re excited to share what exciting new features you’ll have access to over the coming months, but for now, nothing changes in the platform. Your workflows stay exactly as they are. Your data stays exactly as it is. The Pocus team you work with is joining me at Apollo.

To the Pocus Team

You built a category from scratch, solved hard product problems, and navigated startup chaos with resilience and optimism. I am so proud of this team - not just for what we built, but for the culture and customer obsession you brought every day.

This next chapter is massive. We’re just getting started.

To our customers: Thank you

Isaac and I started Pocus because go-to-market teams deserved better than the legacy tools they were given. Building Pocus wouldn’t have been possible without the customers who believed in us early. You took a bet on a new way of running GTM before it was obvious or proven. You pushed us to build better, faster, and smarter.

Now, we couldn’t be more thrilled to join the Apollo team in its mission to build a unified, AI-powered system capable of detecting buying signals, prioritizing accounts, and guiding execution all within a single AI-native platform. 

We look forward to working with you as we embark on this exciting new chapter with Apollo.

Let’s go!

Alexa and The Pocus Team