Tune in to learn about Ramli John’s — Director of Content at Appcues — three-step onboarding formula that drives retention, his thoughts on who owns and who informs onboarding in a modern product-led company, how to deliver the best onboarding experience per customer segment, and how to convince your sales-led organization to adopt product-led onboarding. Plus much more!
![](https://cdn.prod.website-files.com/6435777d8aa9129bfb6f5dc9/6436191f98ed5ead7ef90b41_6371bbc69e4b6751dfce1e75_Ramli.jpeg)
Ramli John is Director of Content at Appcues, PLG coach at ProductLed, and "Product-Led Onboarding" author. He uses his multidisciplinary skills in marketing, design, and software development to help product-led SaaS companies analyze their whole customer's journey and funnel to identify growth opportunities to 2-3X their MRR.
Often, that means designing and implementing experiments to increase activation rate (trial-to-paid or free-to-paid conversions), decrease churn rate or increase average revenue per user (ARPU)
On the side, he’s the creator, producer, and host of the podcast: Growth Marketing Today.