Beyond signals - decision-making intelligence

The best sales reps have a superpower: they always know what to do next. Same accounts, same data, yet they zero in on the opportunities that matter, move fast, and make the right call at the right time.

For years, companies tried to bottle that magic with sales playbooks, shadowing top performers, and coaching. But intuition doesn’t scale. Until now.

Today, we’re excited to share a new Pocus mission: give every seller the decision-making intelligence that feels like a superpower. 

The Data Overload Problem

Here's the uncomfortable truth about our industry: every sales tool is obsessed with giving you more data.

More signals. More alerts. More dashboards. More everything.

They collect information, dump it in front of reps, and expect humans to magically connect the dots. It's like being handed a 500-page research report when you just need to know whether to call the prospect today or wait until next week.

Other GTM tools tell you: "ACME had 3 website visits, 2 email opens, 1 demo request"

What reps actually need: "Work ACME today. Run the closed-lost engagement play. Here’s who to reach out to and messaging you can use."

There are 3 fundamental problems we see that no amount of “signal-based sales” will fix: 

Problem #1: Reps are overwhelmed with data

Reps are drowning in signals and expected to be detectives, manually connecting dots across dozens of accounts. This works for 1-2 high-value prospects, but it's impossible to maintain quality research across an entire book of business. The inevitable result? Panic-driven spray and pray campaigns or glacially slow prospecting that wastes precious time on the wrong opportunities.

Problem #2: Scoring models that can’t be trusted

Your current scoring system shows Account A at 73, Account B at 68, Account C at 81... but nobody knows what those numbers actually mean. Your reps spend hours trying to decode the scoring logic, then give up and just start dialing randomly. 

Problem #3: Tool chaos 

Reps are drowning in manual workflows spread across disconnected tools. All this "flexibility" creates chaos. Reps improvise their approach instead of following intelligent guidance based on what actually works. This creates inconsistency and lack of efficiency in the GTM engine. 

So instead of asking "How can we give customers even more signals?" like everyone else in our space, we asked ourselves a fundamentally different question:

What if reps started each day with perfect clarity on which accounts to engage, who to engage, and what to do next, instead of information overload?

That question changed everything.

Going beyond signals 

For years, vendors have sold you dashboards masquerading as intelligence. More signals, more alerts, more noise. That era is over.

The real value of AI isn’t more data. It’s reasoning with your data to provide clear guidance.

That’s why we rebuilt Pocus around two core features:

#1 The Relevance Agent™ — AI that understands your accounts deeply and reasons about what next best actions to take based on factors like timing, fit, and intent.‍

#2 The Intelligent Inbox — A daily guidance system that surfaces only what matters, with Plays reps can run immediately.

Together these core features unlock 3 things for GTM teams: 

Truly intelligent AI copilot

Pocus AI deeply understands and reasons about your accounts to give reps real intelligent guidance. Pocus AI combines all of your data (internal and external) to learn everything about your business and prospects. Instead of "Account visited pricing page," you get "Account is showing expansion signals based on an increase in recent pricing page visits and recent news about growth goals."

Prioritization engine reps can trust‍

We cut through the noise to surface only what matters. Instead of 47 alerts, you get 3 priorities. Instead of guessing what's important, our AI reasons through your data to identify the highest-value opportunities. AI dynamically re-ranks as new events and changes occur. Not a black box score. Not a complex rules based workflow.

Opinionated guidance ‍

Pocus provides the exact next step and the context you need to execute it effectively, all in one place. Every recommendation includes pre-written emails, research summaries, and talking points. Not vague instructions, real intelligent guidance and execution support. 

Intelligent next best actions 

Every other tool in our space is building signal aggregators. We built something fundamentally different: a guidance system that actually understands your business.

When Sarah (your top performer) logs into Pocus, she doesn't see a wall of notifications. 

She sees: "Focus on Acme Corp today. They just added 3 new decision makers in sales. Use the job switchers playbook. Here's the exact message that worked for similar accounts."

Every morning, reps open Pocus (or their tools - CRM and Sales Engagement Platform) to find:

• Priority accounts: The highest-value opportunities based on intent, fit, and timing.
• Recommended Plays: Specific plays to run with contextual reasoning for why they'll work.
• Prescriptive next steps: Recommended contacts and messaging based on what has worked or your sales methodology.
• One-click execution: Direct integration with your existing tools to take action immediately.

Our new focus 

Four years ago, Pocus unlocked the power of data for GTM teams - driving motions like PLG, high-intent outbound, and expansions for customers like Asana, Canva, and Monday.com. That work now generates over half a billion in pipeline for those customers every quarter. 

Having successfully unlocked a goldmine of data, our evolved mission is to supercharge GTM teams with AI. We’re doing that by building a truly intelligent guidance system for reps. 

The last decade was about signal aggregation. The next decade will be about intelligent guidance.

Pocus is here to make decision-making a superpower every rep can access. Not just data. Not just signals. Real intelligence that drives revenue.

The teams who adopt this shift early will win. Everyone else will be left in data chaos.

This is the intelligence revolution. Be part of it.

Ready to experience intelligent decision-making for your sales team? Book a demo to see the new Pocus in action.