TL;DR:
- Announcing Person-Level Website Visitor Identification - See exactly which people are visiting your high-intent pages, not just company names
- Strike while the iron is hot - Receive real-time alerts when specific prospects visit pricing pages, enabling immediate personalized outreach
- Included for all Pocus customers at no additional cost through our RB2B partnership
You're reviewing website analytics and see that 15 people from target accounts visited your pricing page this week. Great signal, right?
But when your SDR tries to follow up, they're stuck playing guesswork – sending generic "I see your company visited our website" emails to random contacts, hoping one of them was actually the person researching your product.
Meanwhile, the VP of Sales who spent 20 minutes comparing your enterprise pricing never gets contacted and moves on to evaluate competitors.
Sound familiar?
We've added person-level website visitor identification to eliminate this guesswork. We’ve enhanced our existing website visitor signal to now include person-level identification through our partnership with RB2B, a leading provider of person-level website visitor signals.
Now, when someone from a target account visits your website, you can see exactly who it was and take immediate action with full context. Keep reading to learn more about what’s changed.
What's New: Person-Level Website Visitors
Pocus now identifies specific people visiting your website through our partnership with RB2B. Instead of just knowing "Acme Corp visited pricing," you'll see "Sarah Johnson, VP of Sales at Acme Corp, spent 8 minutes on enterprise pricing."
This unlocks three immediate use cases:
Personalized outbound to active prospects - When a decision maker visits your pricing page, your SDR can reach out the same day: "I noticed you were reviewing our enterprise features – here's how [similar company] solved their exact challenge."
Deal acceleration - Get alerted when contacts from active opportunities visit competitor pages or documentation, letting AEs proactively address concerns instead of waiting for the next call.
Expansion opportunities - When existing customers visit pricing for higher tiers, customer success can immediately engage with expansion conversations.
The Power of Complete Context
Person-level website visitors work best when combined with everything else you know about an account. That's where Pocus shines – instead of managing website visitor data in isolation, it becomes another signal in your complete account intelligence.
When Sarah from Acme Corp visits your pricing page, you don't just see the website activity. You see:
- Her recent product usage patterns
- That Acme just raised Series B funding
- They're hiring 5 new engineers
- Three other contacts from Acme engaged with your recent webinar
- Your champion there just got promoted to VP
Now your outreach isn't just "I saw you visited our website" – it's a contextual conversation informed by the complete account picture.
Take Action Without Tool-Switching
Here's what makes this different from standalone website visitor tools: everything happens within your existing Pocus workflow.
See a high-intent website visitor? Click to:
- Send a personalized email using our AI email composer
- Add them to a sequence in your sales engagement platform
- Update their record with visit context
- Create a task for your AE to follow up
Need inspiration for plays to run? We’ve got you covered:
#1 Decision maker visits high-intent pages
Much of the research a buyer does before purchase is done without involving sales directly. By reaching out early in this research and discovery process, your reps can help provide additional relevant information and get a leg up against competitors your prospect may be researching.
Goal: Build new pipeline by reaching out to a decision-maker evaluating your product.
Signal: A decision maker at a target account visits 1+ high-intent pages on your site, such as integrations, documentation, case studies, or pricing.
Action: Send a note to the decision maker with information relevant to the page(s) they viewed and offer to set up a time to talk. Focus on building a relationship by offering help and strategic partnership.
#2 Prospect from active deal visits specific high-intent pages
Stay on top of these accounts' activities as it might give you clues on how the deal is (or isn’t) progressing. See champions looking at relevant blogs? Maybe they need some support with a business case? Jumping in here to be helpful with this context will set your sales process apart from competitors.
Goal: Keep stalled deal engaged
Signal: A champion or decision maker within an active opportunity visiting high-intent content and pages.
Action: Email, call or LinkedIn message the prospect to check-in. Send over helpful content based on their recent visits to anticipate their possible needs.
Simple Setup, Immediate Results
Getting person-level identification is straightforward:
- Use your existing Pocus snippet - The same website code you're already using
- Ask your CS team to enable RB2B - Simple toggle in your workspace
- Start seeing identified visitors - People begin appearing in your account timelines and activity feeds
Person-level identification works for US-based visitors and can be configured to specific pages based on your privacy requirements.
No jumping between tools, no manual data entry, no context switching. The visitor data lives alongside product usage, intent signals, and CRM data so reps can take action with complete context.
Get Started Today
Person-level website visitor identification is available now for all Pocus customers. Ask your Customer Success team to enable RB2B integration and start seeing exactly who's researching your product.
Ready to eliminate the guesswork in website visitor follow-up? Book a demo to see how person-level identification fits into your complete GTM intelligence workflow.
Your prospects are already researching – now you can see exactly who they are and engage with full context while their interest is highest.
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