December 5-7
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3 days of world-class content

GTM Strategies for Developers

Learn to build, test, and run winning developer GTM playbooks.

Watch Recordings

The Event has already happened, but don't worry. We have recorded everything so no-bit of knowledge from these amazing talks is gone! Fill in your details in the header of this page to see all the talks at your own time.

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World-class problem solvers

Dev customer journey
Nailing the PLG customer journey is everything in developer tools GTM. Make it easy for users to onboard and layer in humans to help, not sell.
Ben Lamson
Head of Paperspace Revenue at DigitalOcean
Selling to devs
Why does freemium actually matter when selling to devs? How to think about ICPs, use cases, and pricing to guide your Product-Led Sales playbooks.
Sam Richard
Head of Growth at ngrok
Make data your friend, not foe
Data is your biggest advantage as a seller in dev GTM, learn how to ask for it, manipulate it, and use it to create compelling outreach for customers.
Aaron Geller
VP of Sales and Success at QuickNode
Beyond enrichment
Selling, marketing, building community all won’t matter if you have no clue who your users are! Learn the basics of enrichment for developer tool GTM and common pitfalls to avoid.
Francesca Krihely
Head of Marketing at Oso
Finale Webinar
Join Sam Richard (ngrok), Matt Baker (LaunchDarkly), and Ben Lamson (DigitalOcean) to talk building a PLS motion for dev tools zero to one.
Panel discussion
10 am PST

Building a PLS motion for dev GTM

Why is developer tools GTM such a challenge? Developers are notoriously skeptical of traditional sales tactics, making PLG table stakes for developer tools. So, how do you "sell" to users who don't want to be sold? In this webinar, we're bringing together experts in developer GTM from the sales, growth, and ops perspective.

Join GTM leaders from LaunchDarkly, Digital Ocean, and Ngrok for the concluding event of our dev GTM series.

What you’ll learn

  • Building the right PLG motion for your dev tool
  • Connecting the dots between user growth and revenue
  • Solving data challenges - enrichment, PQL scoring, and more.
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