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You've taken the first step towards supercharging your sales strategy with ZQLs – the ultimate tool for unlocking the secrets of the stars and maximizing your sales potential.

🔮 Our powerful Pocus algorithm has worked its cosmic magic…


Core Personality Traits

Innovative, humanitarian, intellectual — the “big picture” seller.

The Aquarius Sales Strategy

Innovative and visionary, Aquarius reps present products with a focus on cutting-edge technology. They showcase originality and out-of-the-box thinking. Aquarians approach prospecting with creativity and originality, seeking out unconventional strategies to capture client interest. 

The Aquarius should be mindful of their tendency to be aloof or detached, ensuring they remain engaged and responsive to client needs during the sales process. Not everyone wants a big, flashy solution, and sometimes these visions of grandeur can turn off a more simplistic prospect.

Aligning With Aquarius Decision Makers

Just like their Sales counterparts, Aquarius Decision Makers are innovative and forward-thinking, making them receptive to tech that offers cutting-edge solutions and supports their vision for the future. They are most likely to be open to purchasing when they're seeking to revolutionize their industry or disrupt traditional workflows. Sales reps should be mindful of Aquarius' independence and aversion to conformity, ensuring they highlight the software's uniqueness and potential for customization.

Want more Pocus magic, backed by real data?

Check out these resources based on more than just vibes.


Pocus Playbook Library

We've tapped the best GTM operators to share their best-performing playbooks to help you scale your go-to-market motion.


2023 Product-Led Sales Benchmark Report

In 2023 GTM teams sought balance. As teams focused on doing more with less, they also rebalanced their GTM motions to find efficiency. Get all the GTM insights from 170+ top PLG companies surveyed in this year's report.


The Product-Led Sales (PLS) Volume 2

From just another acronym to climbing the keyword charts, PLS has become a hot topic for modern go-to-market teams. Volume 2 of our PLS Playbook is packed with 150+ pages of expert advice, best practices, and frameworks from GTM leaders at the best SaaS companies.