Congrats - your ZQLs are here!

You've taken the first step towards supercharging your sales strategy with ZQLs – the ultimate tool for unlocking the secrets of the stars and maximizing your sales potential.

🔮 Our powerful Pocus algorithm has worked its cosmic magic…


Core Personality Traits

Imaginative, nurturing, and intuitive — the empathetic seller.

The Cancer Sales Strategy

Cancers are flexible, with excellent organizational and interpersonal skills. Their deep intuition makes them an ideal networker and salesperson. Cancers see a project or deal through, from start to finish, displaying loyalty to their employers.

Cancer GTM team members build strong emotional connections with clients, understanding their needs on a deeper level. Scorpios are Cancer’s ideal prospect as they are also emotionally intelligent and highly perceptive - a fellow water sign. Much like their Cancer counterparts, Scorpios have little patience for time-wasting or the superficial. They’re motivated to negotiate and find a solution.

Aligning With Cancer Decision Makers

Cancer Decision Makers are intuitive and nurturing, making them receptive to pitches that prioritize user experience and customer support. They are most likely to be open to purchasing when they feel emotionally connected to the brand and confident in its ability to address their specific pain points. AEs and AMs should be mindful of Cancer's sensitivity and need for reassurance, ensuring they provide personalized attention and follow-up throughout the sales process.

Want more Pocus magic, backed by real data?

Check out these resources based on more than just vibes.


Pocus Playbook Library

We've tapped the best GTM operators to share their best-performing playbooks to help you scale your go-to-market motion.


2023 Product-Led Sales Benchmark Report

In 2023 GTM teams sought balance. As teams focused on doing more with less, they also rebalanced their GTM motions to find efficiency. Get all the GTM insights from 170+ top PLG companies surveyed in this year's report.


The Product-Led Sales (PLS) Volume 2

From just another acronym to climbing the keyword charts, PLS has become a hot topic for modern go-to-market teams. Volume 2 of our PLS Playbook is packed with 150+ pages of expert advice, best practices, and frameworks from GTM leaders at the best SaaS companies.