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Core Personality Traits

Ambitious, disciplined, practical — a down-to-earth personality.

The Capricorn Sales Strategy

Capricorns are ambitious and disciplined individuals who are willing to put in the hard work and effort required to achieve success in sales. They possess strong leadership skills and excel at setting and achieving ambitious sales targets. Capricorns are highly organized and practical, allowing them to approach sales with a strategic mindset and a focus on results.

The practical Capricorn excels at building credibility with clients through hard work and reliability. Capricorns approach prospecting with a strategic and goal-oriented mindset, focusing on long-term success rather than short-term gains. However, they should be cautious of their tendency to be overly skeptical or pessimistic, ensuring they embrace calculated risks to seize opportunities.

Aligning With Capricorn Decision Makers

Capricorn decision makers are disciplined and ambitious, making them receptive to products that offer measurable ROI and support their long-term goals. They are most likely to be open to purchasing when they're seeking to streamline operations or improve their bottom line. Sales reps should be mindful of Capricorn's skepticism and need for practicality, ensuring they focus on concrete benefits and success stories. Come with proof and you’ll close the deal!

Want more Pocus magic, backed by real data?

Check out these resources based on more than just vibes.


Pocus Playbook Library

We've tapped the best GTM operators to share their best-performing playbooks to help you scale your go-to-market motion.


2023 Product-Led Sales Benchmark Report

In 2023 GTM teams sought balance. As teams focused on doing more with less, they also rebalanced their GTM motions to find efficiency. Get all the GTM insights from 170+ top PLG companies surveyed in this year's report.


The Product-Led Sales (PLS) Volume 2

From just another acronym to climbing the keyword charts, PLS has become a hot topic for modern go-to-market teams. Volume 2 of our PLS Playbook is packed with 150+ pages of expert advice, best practices, and frameworks from GTM leaders at the best SaaS companies.