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Core Personality Traits

Imaginative, compassionate, idealistic — head in the SalesForce clouds.

The Pisces Sales Strategy

Pisces are empathetic and imaginative, making them highly effective at connecting with clients on an emotional level. They excel at understanding the underlying motivations driving client decisions and are skilled at providing intuitive solutions. The Pisces approach to prospecting begins with sensitivity and intuition, seeking to establish genuine connections with potential customers. However, they should be cautious of their tendency to be overly idealistic or impressionable. While their dreamy approach can get the conversation started with a prospect, Pisces must maintain a realistic perspective when closing deals.

Aligning With Pisces Decision Makers

Pisces Decision Makers are intuitive and empathetic, making them receptive to solutions that prioritize user experience and social responsibility. They are most likely to be open to purchasing when they feel emotionally connected to the brand and confident in its ability to make a positive impact. Sales reps should be mindful of Pisces' idealism and tendency to be influenced by emotions, ensuring they emphasize the software's ethical values and commitment to sustainability.

Want more Pocus magic, backed by real data?

Check out these resources based on more than just vibes.


Pocus Playbook Library

We've tapped the best GTM operators to share their best-performing playbooks to help you scale your go-to-market motion.


2023 Product-Led Sales Benchmark Report

In 2023 GTM teams sought balance. As teams focused on doing more with less, they also rebalanced their GTM motions to find efficiency. Get all the GTM insights from 170+ top PLG companies surveyed in this year's report.


The Product-Led Sales (PLS) Volume 2

From just another acronym to climbing the keyword charts, PLS has become a hot topic for modern go-to-market teams. Volume 2 of our PLS Playbook is packed with 150+ pages of expert advice, best practices, and frameworks from GTM leaders at the best SaaS companies.