October 15: Ben Pollack | Rippling

In this episode of Unlocking Revenue, Pocus Head of Marketing, Sandy Mangat, chats with Emily Kramer — she's built and scaled the GTMs of well-known PLG and PLS brands like Asana and Carta, and now helps marketers with her newsletter, advising, and angel investment. Listen in for advice on: The GTM spectrum (from pure PLG to fully sales-led), hiring and org design to complement your GTM motion, marketing strategy for each motion (top-down, bottom-up, and hybrid).

Ready to challenge the "data-driven everything" orthodoxy?

Kevin Baldacci, Head of Solutions Product Marketing at Asana, shares what makes great product marketers tick and how the role has changed over time.