Bye bye spreadsheets, hello Smart Org Maps

TL;DR

• Announcement: We're launching SmartMaps. AI-powered, dynamic org charts that eliminate manual account mapping and automatically show engagement levels across departments.
• Hot take: Most account mapping solutions teams use today are terrible, from offline spreadsheets and docs to manual tools that force users to map the account to “intelligent” solutions that feel like a black box. 
• Our POV: AI is smart enough to tell you what’s happening within the account, it shouldn’t be a manual exercise. Account mapping is a critical step, don’t rely on incomplete information, get real-time insights you can trust. 

Imagine your a rep, you’ve prioritized your accounts and it’s finally time to start engaging. 

Who do you engage with? Have they already been attempted in the last 30 days? Where do we already have engagement and can quickly build pipeline? 

To answer these questions reps typically will have to jump into multiple tools. All of a sudden the thought of multi-threading and strategically engaging your accounts seems like a massive mountain to climb. 

Strategically engaging multiple personas within an account isn’t just nice to have, it’s absolutely necessary. Buying committees have ballooned, with Gartner estimating 20 buyers on average in the sales cycle. 

Yet most teams are doing (at best)  manual, time-intensive account mapping or (at worst) flying blind with a spray-and-pray strategy within accounts. 

That’s why we’re excited to launch Smart Org Maps, the easiest way to empower your reps to strategically engage their accounts. No more manual work and definitely no more spamming accounts. 

Account maps stuck in spreadsheets?

If you're like most revenue teams, your account mapping process probably looks something like this:

• Manual drudgery: Reps spend hours per week building and maintaining account maps in spreadsheets, slides, or disconnected tools. 
• Fractured visibility: Critical engagement data lives in 5+ different systems, forcing teams to piece together the puzzle manually. 
• Static snapshots: Your org charts become outdated within weeks as engagement patterns shift as you get deeper into working accounts.

The unfortunate outcome is missed opportunities. Blind spots in understanding the organization map, existing levels of engagement, and potential whitespace are killing revenue growth. 

The antidote? Focus on dynamic, intelligent account mapping that evolves as your customer relationships do, without the manual overhead.

Introducing SmartMap 

No more static org maps. SmartMap is an AI-powered org chart with dynamic heat mapping and whitespace analysis. See exactly who you're talking to, who you're not, and where your biggest opportunities lie within any account.

This isn't just an org chart; it's a living, breathing strategy tool that evolves as you work.

SmartMap represents the 2.0 evolution of account mapping—moving from static documentation to dynamic intelligence that guides your next best actions.

Never build a static org map again

While traditional account mapping tools give you contact lists, SmartMap delivers actionable intelligence. Here's how it transforms your approach to account penetration:

See the full picture, not just fragments
SmartMap automatically pulls in all your contacts, enriches them with organization data, and generates real-time visualizations. Your entire account landscape in one coherent, always-current view.

Turn account blindspots into opportunities

The huge differentiator? SmartMap doesn't just show who you know—it reveals everyone you should know. Spot gaps and take action directly from the map with one click. A cheat code for AEs and SDRs doing prospecting, or CSMs trying to find the right executives to engage. 

See when accounts are heating up
SmartMap's color-coded visualization instantly shows you:

1. Green departments: Strong relationships established
2. Yellow areas: Attempts made without traction
3. Red zones: Critical departments with no engagement

Account penetration becomes a visual strategy that anyone can understand at a glance.

SmartMap features you’ll love 

SmartMap offers a ton of powerful tools for sales and account management teams. 

#1 Activity & engagement heat map. This view visualizes exactly where you stand with each contact using three statuses: 

• Cold: Contacts who haven't engaged with your company or haven't engaged recently
• Attempted: Recently contacted but haven't responded
• Engaged: Recently responded to outreach

#2 Whitespace analysis. This view reveals product adoption coverage by showing the ratio of current users to total addressable prospects within each department and seniority level.

#3 Key contacts view. Keep tabs on key contacts within an account with a special status. These key contacts are “pinned” to the account so you never lose track. 

#4 Table view and actions. Click into any part of the org map visualization to pull up a table view of all contacts for more granular insights and ability to take quick action directly from this view. Enroll contacts into a sequence, update the CRM, or any other action you have configured in Pocus. 

Why we built SmartMap

We’ve been dreaming up ways for AI to transform prospecting workflows from drudgery to delight and we heard from customers over and over that org mapping was a bottleneck. Prospecting into an account can feel like screaming into the abyss without org level visibility of engagement. "We've got great tools for finding accounts, but once we're in, we're flying blind." 

SmartMap represents the next evolution in our mission to eliminate manual busywork and surface the insights that actually drive revenue.

The use cases for SmartMap extend beyond account planning, the feature gives leadership new insights to help with data-driven coaching. 

• Account planning: Shortcut the most manual process in account planning with an auto generated org map. Strategically identify and target key stakeholders across departments without switching tools. SmartMap looks at contacts in your CRM as well as all other contacts that might exist in the org.
• Whitespace analysis: Discover untapped opportunities within existing accounts. Build your expansion strategy with confidence in seconds - no spreadsheet wizardry required.
• Team coaching: Visually guide reps on where to focus their outreach efforts. 
• Sales methodology adherence: Are reps threaded with the right personas according to your sales methodology? Are there personas missing that would accelerate the deal. SmartMap is helpful at every stage of the account lifecycle. 

A better way to do ABX

The era of traditional account-based marketing—where only your top 20 named accounts received in-depth research and planning—is officially over. We're now in the age of Account-Based Experience (ABX), where every touchpoint across every account demands strategic orchestration between sales and marketing.

But here's the breakthrough: With AI, you can now apply the same depth of account intelligence that was once reserved for your largest whales to hundreds, even thousands of accounts. SmartMap democratizes the ABX approach, transforming it from a boutique strategy for a handful of accounts to your standard operating procedure.

At Pocus, we believe deeply understanding your accounts shouldn't require an army of sales ops specialists or data scientists.

See it in action

Ready to transform how your team approaches account mapping intelligence? Request a demo today to see SmartMap in action and discover the hidden opportunities within your most valuable accounts.