Build any prospecting list imaginable

TL;DR:

• Announcing List Builder - Build prospect lists that combine your CRM data with net-new accounts and contacts
• End tab-hopping - One unified interface for all your prospecting data instead of jumping between tools
• Self-serve for every team - Reps, RevOps, and Marketing build targeted lists in minutes, no data requests needed

Picture this: You're heading to Dreamforce next week and want to build a targeted prospect list for the event. Simple enough, right?

You jump into your CRM to find contacts in San Francisco. Perfect—200 prospects! Wait...dig a little deeper and 30% have outdated locations, another 20-30% left their roles months ago (data decay is real!!), and half the remaining contacts are already customers. Back to square one.

Fine. Let's try the enrichment tool. Set filters for your ICP, location, and job titles. Boom—1,800 fresh contacts! But now you're staring at a sea of unknowns.

So you go back to the CRM, but now you’re drowning in a sea of tabs, stitching together a frankenstein list. Like most reps you’re low on time so you just ship an email to the first 150 people and pray for the best. 

Sound familiar?

Well we’ve built a more magical experience to replace the tab hopping nightmare above. 

Continue reading to learn more about our latest release - List Builder. Build smarter prospect lists that go beyond your CRM with enriched data on accounts and contacts you don't know yet.

Tired of tab hopping?

The prospecting game has become a nightmare of tab-switching. Sales reps juggle LinkedIn Sales Navigator, their CRM, three different enrichment tools, and a maze of spreadsheets just to build one decent prospect list. 

Meanwhile, RevOps and growth teams are in their own list building nightmares, trying to find more ICP aligned accounts to keep the sales team happy. 

• Data silos are killing productivity - First party CRM data lives separately from third party enrichment datasets, forcing reps to manually cross-reference multiple sources.
• Tool fatigue is real - The average sales team uses 10+ different tools, with reps losing hours per week switching between platforms. 
• Incomplete prospect visibility - Sales teams can only see and target the 30-40% of potential prospects already in their CRM, missing the majority of ICP-fit accounts and contacts in their territory.

The antidote? Stop treating prospecting like a multi-tool archaeology project and start thinking about it as a unified intelligence operation.

Introducing List Builder 

List Builder lets you build targeted prospect lists that go beyond your existing data by combining your CRM with Pocus's enrichment datasets. Whether you're hunting for signal-based warm leads or building cold prospecting campaigns, you get a complete view of both known contacts and net-new opportunities in one simple interface.

The result? 30%+ more pipeline from better targeted prospecting lists and 10+ hours saved per week digging through data. 

No more jumping between your CRM and enrichment tools to build a decent prospecting list.

Better targeting, precise lists 

Easily build any list for your sales plays using 1st party and 3rd party signals with Pocus’ intuitive builder. Want "all sales directors in fintech companies with 200+ employees using Salesforce"? Done in 30 seconds.

• Event prospecting (location-based play). Easily find all customers and prospects in a specific location, layer in other signals to further refine the list (recent marketing engagement, website visit, etc.) 
• Tech stack play. Find all companies that fit your ICP using Salesforce whether they are in your CRM or not. 
• Recent funding round play. 
• Cold website visitor play. Find every relevant persona within a website visitor account not just contacts in your CRM. Filter down to the titles you target and start engaging. 
• And so many more…

Cold and Warm Prospecting in One Place‍

Stop building separate lists for known contacts and net-new prospects. List Builder shows you both your existing CRM contacts and fresh prospects from Pocus's enrichment datasets in one unified view. Get complete coverage of your territory, whether prospects have buying signals or stone cold.

Expand Your Total Addressable Market‍

Discover ICP-fit accounts that aren't in your CRM yet. List Builder reveals new prospects who match your ideal customer profile but have been invisible to your team. Use signals like tech stack, funding round, job postings (hiring growth) or department sizes to narrow down to the perfect fit accounts. Easily create a list with previously complex filtering like find all companies with > 1000 employees, have 50+ on the marketing team, recently raised a round, and use Salesforce. 

Unlock warm and cold outbound plays across the funnel 

List Builder opens up entirely new prospecting plays that used to require tab hopping when your data lived in separate silos. Here are examples of the targeted lists you can build for different stages of the buying journey:

How it works

Building your next prospect list is as simple as 1-2-3:

1. Set your filters - Choose from firmographic data (company size, tech stack, funding), demographic details (job titles, locations), or behavioral signals (product usage, engagement patterns)
2. Toggle on list expansion - Use the new toggle to expand your prospect list to include cold accounts and contacts. List Builder automatically merges your first-party CRM data with Pocus's enrichment datasets to show you both in one view.  
3. Take immediate action - Use the quick action buttons to generate an email, push to your preferred sales engagement tools, kick off a campaign or update the CRM. Or even export as a CSV for marketing ad campaigns. 

Helpful for the entire GTM team

List Builder isn't just for one team, it's designed to streamline prospecting across your entire GTM organization. Here's how each team uses it to eliminate tool-hopping and build better lists:

• Reps: Build targeted prospect lists within your territory without waiting for RevOps or jumping between tools.
• RevOps: Discover new ICP-fit accounts that aren't in your CRM and enrich TAM lists with behavioral signals and firmographic data
• Marketing: Build highly specific audience segments for account-based campaigns. Target prospects based on intent signals, company milestones, or technology changes—combining known engaged contacts with net-new prospects showing similar behaviors.

Our POV: The Great Simplification

We believe the future of sales isn't about using more tools—it's about consolidation, intelligence, and prescriptive guidance. List Builder embodies this philosophy by bringing together scattered prospecting workflows into one intelligent platform. 

See List Builder in Action

Ready to consolidate your prospecting tech stack and discover prospects you never knew existed?

Book a demo to see how List Builder can transform your team's prospecting game