🚀 Introducing Pocus' next chapter - read the announcement.

Pocus Events

Hear from the top GTM experts on AI, Signal-Based Selling, GTM trends and much more.

Join the event invite list

Upcoming Events

Oct 29, 2025 – 11AM PT / 2PM ET

October 29: Ben Pollack | Rippling

Oct 30, 2025 – 10AM PT / 1PM ET

October 30 | Unstick your Q4 deals

Finish 2025 strong!

Nov 06, 2025 – 9AM PT / 12PM ET

November 6: Melanie Fellay | Spekit

Nov 12, 2025 – 9:30AM PT / 12:30PM ET

November 12: Victoria Loewenstern | Contentsquare

Nov 13, 2025 – 10AM PT / 1PM ET

November 13: Megan Boone | Redis

Nov 18, 2025 – 11:30AM PT / 2:30PM ET

November 18: Rob Giglio | Canva

Dec 09, 2025 – 9AM PT / 12PM ET

December 9: Flora Felisberto | SecurityScorecard

Why Your Pipeline Strategy Is Failing (And How SecurityScorecard Fixed Theirs)

Past Events

October 8: Stephen Rickli | Zip

Why you shouldn’t wait to hire strategic RevOps 

October 1: Caitlin Nelson | Superhuman

Fixing broken sales and hiring processes (VP Sales, Grammarly, Superhuman) 

September 17: Danielle Peretore | Figma

Hear Danielle's inside scoop on Figma's IPO journey and how to position yourself for career growth

Women in Revenue NYC

Panel & networking event hosted by Pocus, Gong, Monday.com, and Women in Sales

September 9: Eran Aloni | Gong

September 3: Ayub Mohammed | RingCentral

Ayub shares the sales revolution from spray and pray to AI-first

Catch up on the podcast

Continuous playbook iteration with Andrew Thompson

Alexa and Andrew Thompson, VP of Sales at Agora, talk through the foundational elements of any good sales playbook, how to build a feedback loop on playbooks, and how to iterate your playbooks.

The anti-playbook, playbook with Kevin Young

Alexa and Kevin Young, VP of Sales at UserEvidence dive right into what Kevin calls his "anti-playbook playbook," why he feels strongly that repeatability is sometimes overrated, and how to build a sales team that thinks from first principles.

Lessons learned from a founder and 3x sales leader, Adam Carroll

Alexa chats with Adam Carroll, Founder at Carroll Sales Consulting and former sales leader at FullStory, Recurly, and Outbrain. Adam shares his advice on segmenting your playbooks, moving upmarket, coaching your team on playbooks, and how he built a global expansion strategy.

Warm vs. cold outbound playbooks with Kareem Agha

Alexa chats with Kareem Agha, Head of Sales at Haus about the value of warm outbound, the dangers of ignoring cold outbound, and how to get the entire team excited about doing pipe gen.

Product-Led Sales playbooks from Slack to Sprout Social with Devin Schiller

Alexa and Devin Schiller, Enterprise Sales Leader at Sprout Social talk about the early days of PLS playbooks at Slack, the learnings he brought over to Sprout Social, and how the playbooks have changed.

Grammarly's playbook from B2C to enterprise with Riley Harbour

Alexa interviews Riley Harbour, Head of Business Development at Grammarly about how Grammarly built a successful playbook for B2C user acquisition and how they're turning that success into a powerful enterprise motion.

What our customers say about us

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By using Pocus, it really helped us identify who the right person was and then ultimately when is the right time in their customer journey to actually reach out. To this day, I think we have a really good formula that's really driven through Pocus.

Casey Bertenthal

Head of Sales

Your reps will thank you for choosing Pocus. I’d say I save 15 hours or more per week. Pocus helps save you time, find the best prospects, and overall has made me a better rep. I spend less time digging for data and more time honing my outreach personalization skills. I waste less time looking at prospects that probably aren’t worth my time

Zoe Meneghetti

Account Executive

"I’ve never had BDRs ask for a tool with this level of enthusiasm before! Pocus has made their lives so much easier. At first, I thought Pocus was just a PLG tool… then I realized that we could significantly scale our go-to-market efforts and decrease our time to lead."

Flora Felisberto

VP Global Revenue Marketing

"Pocus has been an incredible source of intel for our teams. With Pocus we are able to marry the best of our product signals with our outbounding motion, enabling us to identify our best targets across both what they're doing on our platform and who they are. This provides our team hours back per week and enables them to spend their time on what matters most."

Danielle Peretore

Head of Corporate Sales

I love how Pocus takes all of the product data we have (previously scattered across different tools) and brings it all into one place in a format our GTM team can easily digest.

Andrew Reese

Strategic Sales

In Q1 of last year, my sales development group hit 99% of quota. In Q2 last year, under my new (increased) quota, I finished at 137% across twelve SDRs. And I 100% attribute that to everything I did in Pocus.

Matt Kinkaid

Manager, Sales and Business Development

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