🚀 Introducing Pocus' next chapter - read the announcement.

Pocus Events

Hear from the top GTM experts on AI, Signal-Based Selling, GTM trends and much more.

Join the event invite list

Upcoming Events

Oct 29, 2025 – 11AM PT / 2PM ET

October 29: Ben Pollack | Rippling

Oct 30, 2025 – 10AM PT / 1PM ET

October 30 | Unstick your Q4 deals

Finish 2025 strong!

Nov 06, 2025 – 9AM PT / 12PM ET

November 6: Melanie Fellay | Spekit

Nov 12, 2025 – 9:30AM PT / 12:30PM ET

November 12: Victoria Loewenstern | Contentsquare

Nov 13, 2025 – 10AM PT / 1PM ET

November 13: Megan Boone | Redis

Nov 18, 2025 – 11:30AM PT / 2:30PM ET

November 18: Rob Giglio | Canva

Dec 09, 2025 – 9AM PT / 12PM ET

December 9: Flora Felisberto | SecurityScorecard

Why Your Pipeline Strategy Is Failing (And How SecurityScorecard Fixed Theirs)

Past Events

August 27: Bill Dwoinen | Mural

Bill dives into the shift with tech stack, team enablement, and hiring in the ever-changing world of GTM

August 13: Avtar Varma | Benchling

Transforming RevOps from Reporting to Strategic Leadership

August 5: Peter Borkovich | Vidyard

Building a Lean, Profitable Revenue Machine in 2025

July 30: Stef Miller | Udemy

Build high-impact marketing teams -- from startup to scale

July 22: Frank Perkins | Datadog

Why Traditional Prospecting is Dead—And What AI-Powered Agents Mean for the Future of GTM

July 16: Mike Stevenson | DocuSign

How to Scale Your Sales Career from SDR to Leadership—Lessons from 11 Years at DocuSign

Catch up on the podcast

Building Product-Led Sales foundations with Melissa Ross

Alexa sits down with Melissa Ross, GTM at Heygen, a cutting-edge AI-powered platform revolutionizing the world of video creation. Prior to joining Heygen, Melissa held several senior GTM roles at top PLG companies like Clockwise and Asana.

Value-driven selling at Webflow with Simran Duggal

Simran Duggal, Enterprise Sales Leader at Webflow shares the value-selling framework that helps Webflow translate product usage into an enterprise ROI story. Simran and Alexa walk through how Webflow structures discovery conversations and why she thinks most reps could be doing more disco before demo.

Lilly Skolnik on nailing the ‘imaginative sale’ with a PLG product

Alexa sits down with Lilly Skolnik, North American Sales Leader at Ashby, to discuss the differences in selling horizontal vs. vertical PLG products, how to nail the "imaginative sale," and lessons on building the enterprise playbook at Slack and Loom.

Scaling GTM engines with Megan Yen (Ramp)

When you're employee number 30 you just "figure it out." Hear all about Megan's journey from BizOps to leading CS at Ramp.

Unlocking Growth and Retention with Tessa Thorburn

Learn how Tessa's scaled and strategic CS org creates delight for Loom customers.

Hiring the 'Athletic Nerd' skills that define a new era of sellers with Sam Werboff

Athletic nerds analyze and use product data to prioritize accounts and craft compelling narratives for decision-makers.

What our customers say about us

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By using Pocus, it really helped us identify who the right person was and then ultimately when is the right time in their customer journey to actually reach out. To this day, I think we have a really good formula that's really driven through Pocus.

Casey Bertenthal

Head of Sales

Your reps will thank you for choosing Pocus. I’d say I save 15 hours or more per week. Pocus helps save you time, find the best prospects, and overall has made me a better rep. I spend less time digging for data and more time honing my outreach personalization skills. I waste less time looking at prospects that probably aren’t worth my time

Zoe Meneghetti

Account Executive

"I’ve never had BDRs ask for a tool with this level of enthusiasm before! Pocus has made their lives so much easier. At first, I thought Pocus was just a PLG tool… then I realized that we could significantly scale our go-to-market efforts and decrease our time to lead."

Flora Felisberto

VP Global Revenue Marketing

"Pocus has been an incredible source of intel for our teams. With Pocus we are able to marry the best of our product signals with our outbounding motion, enabling us to identify our best targets across both what they're doing on our platform and who they are. This provides our team hours back per week and enables them to spend their time on what matters most."

Danielle Peretore

Head of Corporate Sales

I love how Pocus takes all of the product data we have (previously scattered across different tools) and brings it all into one place in a format our GTM team can easily digest.

Andrew Reese

Strategic Sales

In Q1 of last year, my sales development group hit 99% of quota. In Q2 last year, under my new (increased) quota, I finished at 137% across twelve SDRs. And I 100% attribute that to everything I did in Pocus.

Matt Kinkaid

Manager, Sales and Business Development

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