March 14: Building a modern pipe gen engine with Kyle Coleman | Copy.ai

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About the event

GTM is under threat: email apocalypse, a cookie less future, diminishing return on paid performance channels, and the death of the predictable revenue equation.

So what's actually working in 2024? Join Kyle Coleman, CMO at Copy.ai and Alexa Grabell, CEO at Pocus as they discuss what's changing about GTM  in 2024, the emergence of signal-based playbooks, how to build a modern pipe gen engine at any stage or size of company.

Kyle Coleman
Alexa Grabell
Past Events
Can't wait until 
Feb 14

Catch the recordings from past events.

Continuous playbook iteration with Andrew Thompson

Alexa and Andrew Thompson, VP of Sales at Agora, talk through the foundational elements of any good sales playbook, how to build a feedback loop on playbooks, and how to iterate your playbooks.

Clearbit’s Lead Qualification Engine: Scoring, Buy-In, and Data with Julie Beynon and Colin White

In this episode of Unlocking Revenue, Clearbit’s Julie Beynon and Colin White talk about how Clearbit's lead qualification engine has matured over time, Clearbit’s process to operationalize lead scoring, their failsafe to keep quality leads from slipping away, and why getting buy-in from GTM teams is just as important as using data to develop ICPs.

From Sales-Led to Product Led with Kenneth Vincent

Tune in to discover how ClickUp transitioned from sales-led to product-led, what it took to get PLG buy-in, the process behind defining and operationalizing PQLs at ClickUp, balancing automation and customization when it comes to sales outreach, and the details of ClickUp’s self-serve and land-and-expand motions.

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