Pocus Product–LEd Sales Blog

GTM 5.0

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Warm up your pipe gen efforts with signals

What is the antidote to the cold outbound, high volume model? Focusing on warm, hyper-relevant outbound instead.

Alexa Grabell
March 12, 2024
Building your signal-based GTM tech stack

What are “signal-based playbooks” and how is this strategy shaping the GTM 5.0 era. What new processes, tools, and playbooks are emerging?

Alexa Grabell
January 30, 2024
5 predictions for go-to-market teams in 2024

We did a reading to predict 5 trends for the GTM 5.0 era, plus how we stacked up for last years predictions.

Alexa Grabell
January 9, 2024
Building for the Intent 2.0 era

We're entering a new era of GTM - Intent 2.0. So what does that mean for GTM leaders in 2024? How is Pocus building for this new future?

Alexa Grabell
December 12, 2023
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