In 2021 we set the foundation for understanding how revenue engines are built in a product-led world. In 2022 we're curious to see how things have evolved.
Outbound is becoming part of the normal progression of growth at product-led companies. However — and this is key — it will often show up further down the funnel.
We spoke to GTM experts from the Product-Led Sales community to summarize 8 proven outreach best practices you can incorporate into your sales outreach strategy.