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Real GTM Advice: From Sales-Led to Product-Led Sales
Real GTM Advice: From Sales-Led to Product-Led Sales
Catch up on 'Real GTM Advice' featuring GTM experts from Guru, Vidyard, and DevRev
Sandy Mangat
May 10, 2022
Embracing Sales at a PLG Company
Embracing Sales at a PLG Company
Transitioning smoothly from pure PLG to a hybrid approach
Chris De Vylder
May 3, 2022
Making the Switch from Sales-Led to Product-Led Sales
Making the Switch from Sales-Led to Product-Led Sales
Culture, process, and hiring - everything you need to know to make the transition from sales-led to product-led.
Rob Falcone
April 21, 2022
3 Types of Product-Led Sales Workflows
3 Types of Product-Led Sales Workflows
How to turn data-driven insights into action
Alexa Grabell
March 8, 2022
Launching the Product-Led Sales Playbook
Launching the Product-Led Sales Playbook
Expert advice on foundational frameworks and PLS best practices.
Alexa Grabell
February 15, 2022
Product-Led Sales Tools: Build or Buy?
Product-Led Sales Tools: Build or Buy?
What are the pros and cons for building a PLS solution?
Sandy Mangat
February 8, 2022
5 Product-Led Sales (PLS) Definitions
5 Product-Led Sales (PLS) Definitions
Building a shared language for PLS alignment
Alexa Grabell
February 1, 2022
5 Steps to Layer Sales On Top of your PLG Motion
5 Steps to Layer Sales On Top of your PLG Motion
Product-Led Sales strategy from zero to one
Alexa Grabell
December 16, 2021
What is the sales-assist role?
What is the sales-assist role?
Defining this emerging Product-Led Sales role
Alexa Grabell
November 9, 2021
When To Add A Sales Team To Your PLG Company
When To Add A Sales Team To Your PLG Company
Sales teams can supercharge your self-serve machine, but you must be thoughtful about timing
Alexa Grabell
September 22, 2021
Sales Compensation: How to Choose the Best Plan for Your Product-Led Team
Sales Compensation: How to Choose the Best Plan for Your Product-Led Team
In the era of product-led growth, sales compensation is a confusing and hot topic. But it doesn’t have to be.
Sara Archer
August 31, 2021
Onboarding: A Crucial Piece of the PLG Puzzle
Onboarding: A Crucial Piece of the PLG Puzzle
Why a Good Onboarding Process Matters…Especially for PLG Companies
Esben Friis-Jensen
August 30, 2021
The Account Executive 2.0: Account Executives at a PLG company
The Account Executive 2.0: Account Executives at a PLG company
Hot take: in a product-led company, the Account Executive is responsible for both user acquisition AND customer adoption/expansion.
Garrett Scott
August 16, 2021
Sales Development 2.0: Sales Development at a PLG company
Sales Development 2.0: Sales Development at a PLG company
The SDR has transitioned from 24/7 cold-calling to data-driven outreach
Garrett Scott
August 10, 2021
5 Characteristics to Look For When Hiring the Sales-Assist Role
5 Characteristics to Look For When Hiring the Sales-Assist Role
What to look out for when hiring your sales-assist (aka product specialist) team
Rob Falcone
August 4, 2021
What Does A Product-Led Sales Team Look Like?
What Does A Product-Led Sales Team Look Like?
We sat down with product-led sales experts to better understand how they structure their teams
Alexa Grabell
July 30, 2021
The Myth Of "No Sales" at Product-Led Growth Companies
The Myth Of "No Sales" at Product-Led Growth Companies
And why some of the biggest product-led growth (PLG) companies actually have huge sales teams
Alexa Grabell
July 26, 2021
Introducing Product-Led Sales
Introducing Product-Led Sales
Product-Led Sales (PLS) is an end-user focused sales model that leverages self-serve users as the primary funnel for the sales motion
Alexa Grabell
July 26, 2021
PQLs convert 5x faster. Turn your best
free users into high value customers. 🪄