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The Product-Led Sales Blog
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Is Outbound worth it for Product-Led Growth (PLG) companies?
Outbound is becoming part of the normal progression of growth at product-led companies. However — and this is key — it will often show up further down the funnel.
October 3, 2022
Playbook: Find product champions to drive expansion
This is a new series where we break down popular Product-Led Sales playbooks that teams use to prioritize opportunities and convert them into revenue.
September 12, 2022
Product-Led Sales Tools: Build or Buy?
What are the pros and cons for building a PLS solution?
August 3, 2022
8 Sales Outreach Best Practices Your Team Needs to Try ASAP
We spoke to GTM experts from the Product-Led Sales community to summarize 8 proven outreach best practices you can incorporate into your sales outreach strategy.
August 1, 2022
What is Product-Led Sales?
What is PLS really? Breaking down the buzzword.
July 5, 2022
How Airtable keeps product and sales in sync
Q&A with Daniel Levine and Sam Werboff: Powering PLG by aligning product and sales
June 30, 2022
How to layer sales on top of self-serve user onboarding with Wes Bush
Q&A with Wes Bush, bestselling author and Founder of the ProductLed community
May 31, 2022
Product-Led Growth (PLG): The Business Strategy Everyone Should Be Paying Attention to
Learn about the meteoric rise of product-led growth.
May 11, 2022
Real GTM Advice: From Sales-Led to Product-Led Sales
Catch up on 'Real GTM Advice' featuring GTM experts from Guru, Vidyard, and DevRev
May 10, 2022
Embracing Sales at a PLG Company
Transitioning smoothly from pure PLG to a hybrid approach
Chris De Vylder
May 3, 2022
Making the Switch from Sales-Led to Product-Led Sales
Culture, process, and hiring - everything you need to know to make the transition from sales-led to product-led.
April 21, 2022
3 Types of Product-Led Sales Workflows
How to turn data-driven insights into action
March 8, 2022
Launching the Product-Led Sales Playbook
Expert advice on foundational frameworks and PLS best practices.
February 15, 2022
5 Product-Led Sales (PLS) Definitions
Building a shared language for PLS alignment
February 1, 2022
5 Steps to Layer Sales On Top of your PLG Motion
Product-Led Sales strategy from zero to one
December 16, 2021
What is the sales-assist role?
Defining this emerging Product-Led Sales role
November 9, 2021
When To Add A Sales Team To Your PLG Company
Sales teams can supercharge your self-serve machine, but you must be thoughtful about timing
September 22, 2021
Sales Compensation: How to Choose the Best Plan for Your Product-Led Team
In the era of product-led growth, sales compensation is a confusing and hot topic. But it doesn’t have to be.
August 31, 2021
Onboarding: A Crucial Piece of the PLG Puzzle
Why a Good Onboarding Process Matters…Especially for PLG Companies
August 30, 2021
The Account Executive 2.0: Account Executives at a PLG company
Hot take: in a product-led company, the Account Executive is responsible for both user acquisition AND customer adoption/expansion.
August 16, 2021
Sales Development 2.0: Sales Development at a PLG company
The SDR has transitioned from 24/7 cold-calling to data-driven outreach
August 10, 2021
5 Characteristics to Look For When Hiring the Sales-Assist Role
What to look out for when hiring your sales-assist (aka product specialist) team
August 4, 2021
What Does A Product-Led Sales Team Look Like?
We sat down with product-led sales experts to better understand how they structure their teams
July 30, 2021
The Myth Of "No Sales" at Product-Led Growth Companies
And why some of the biggest product-led growth (PLG) companies actually have huge sales teams
July 26, 2021
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