Product Updates

Smart Sequence Integration automatically pushes AI-generated personalized messages directly into your favorite sales engagement platform. We’re rethinking how sequences should work in 2025.

Deep dive into Pocus’ secret sauce - our Relevance Agent™ and the results we’ve been able to drive for customers with this game-changing AI.

Go from a prioritized account to a fully realized strategy with a few clicks. 

Building targeted playbooks just got a lot easier.

Making it easier than ever to find and action all of the most important signals for your GTM team in one place.

Streamline your prospecting workflows with the power of AI.

Add a new source of high-intent pipeline to your GTM motion. Track website visitors as a key signal in Pocus.

Customers can now access data from 700 million user profiles and 20 million companies in Pocus. No more context switching between tools to find data and enrich leads.

Get out of reactive mode and proactively track your sales experiments with Playbook Reporting.

Modern go-to-market strategy is multi-channel and complex. The Activity Widget makes it easy for you to see the buyer’s journey and track progress on your efforts to engage.

With Pocus’ latest feature, Predicts AI, go-to-market teams can tune their motion without engineering or data science support.

Personalize Salesloft cadences with product usage insights from Pocus. Get in front of the right customers with a perfectly timed, personalized message.

We’re making it even easier for reps to access product usage insights without disrupting their workflow. We built Salesforce Embed so reps can spend less than a minute scanning their existing Salesforce views for the data insights they need.

Our new feature empowers managers to coach, reward, and optimize rep performance against their Product-Led Sales goals.

The Revenue Data Graph is the underlying glue that powers Pocus and makes it easier than ever to turn product data into revenue.

Connect tools like Zapier, Airtable, and Customer.io to Pocus with our new webhook integration.

This past month the team has been working on a ton of improvements to the overall user experience in Pocus and some bigger features we’re excited to share with you in the new year.

We’re focused on making the most powerful and flexible Product-Led Sales platform solution for our customers. We shipped a few new features recently to make that vision a reality.

We’re officially launching our most significant redesign — introducing Magic Playbooks, the easiest way to define and action Product-Led Sales!

This past month we launched our biggest redesign with Magic Playbooks along with two new features to save our customers time: Pinned Lists and Bulk Actions.

We’re launching our most significant redesign into early access with customers today — introducing Magic Playbooks, combining the power of your strategy docs and data in Pocus!

An update on what we've been building and what we've learned in year one.

Your first look at what we've been building for the last 8 months

What is a Product-Led Sales platform?