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AMA Recaps

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Scaling Go-to-Market: Lessons from Building a Revenue Engine at Ramp

How did Megan "figure out how to double revenue in 3 months" at Ramp? It was all about experimentation.

Megan Yen
February 27, 2024
Unlocking Growth and Retention with Tessa Thorburn (Loom)

Learn how Tessa's scaled and strategic CS org creates delight for Loom customers.

Tessa Thorburn
February 1, 2024
‘Athletic Nerds’: A new profile for the modern seller with Sam Werboff

How the 'Athletic Nerd' sales profile shaped the early GTM organization at Airtable.

Sam Werboff
January 16, 2024
The Notion playbook for best-in-class RevOps organizations

Namrata Ram, Head of Revenue Strategy and Operations shares her insights from building and scaling the RevOps organizations at Notion.

Namrata Ram
October 12, 2023
Selling to developers: Paperspace’s customer-first approach to Product-Led Sales 

The how and the why behind Paperspace’s CS-driven Product-Led Sales motion. Insights from Ben Lamson, Director of Revenue.

Benjamin Lamson
October 3, 2023
RevOps and PLS: Challenges, misconceptions, and the ideal state with Peter Ikladious

Peter Ikladious, Co-Founder and Partner at Unlocking Growth shares RevOps challenges, best practices, the steps to launch a Product-Led Sales motion, and tips on PLS tactics.

Peter Ikladious
September 28, 2023
Webflow’s approach to revenue enablement for Product-Led Sales

By balancing the availability of meaningful data with the need for a non-overwhelming, deeply supportive system for revenue growth, revenue enablement helps ensure the PLS motion runs smoothly and effectively.

Mercy Lee Bell
July 24, 2023
How experiments, feedback, and data fueled Scribe’s product-led growth to over 1M users in 18 months

How Scribe migrated from a sales-led to product-led motion, and what that meant for sales incentives, pricing and packaging, feedback loops, and more.

Jennifer Smith
July 18, 2023
Superhuman’s path to PLG: Virality, delight, and humans at the helm

During his eight years at Superhuman, Gaurav Vohra has led everything from growth to product, marketing, and analytics — and made huge strides in every single role. Read on for his take on PMF, onboarding, aha moments, and more.

Gaurav Vohra
July 5, 2023
Optimizing growth product management to scale your B2B motion with PLG

Andrea Wang, Partner at General Catalyst (former Growth at Amplitude) on how to drive a product-led growth (PLG) motion from a product perspective, all while collaborating closely with sales, marketing, and the rest of the go-to-market function.

Andrea Wang
May 22, 2023
HubSpot’s Product-Led Sales strategy: Layering outbound and inbound motions

Discover HubSpot's go-to-market strategy, a Product-Led Sales motion powered by a combination of outbound and inbound channels to scale self-serve revenue.

David Barron
April 14, 2023
Product-Led Sales (PLS) AMA: Kyle Poyar (OpenView)

Trends we observed after surveying +200 SaaS businesses to create the 2022 Product-Led Sales Benchmarks Report.

Kyle Poyar
February 20, 2023
Product-Led Sales (PLS) AMA: Kim Walsh

Get insight into the early days of sales at Hubspot and their pioneering work in building out a sales-assist motion.

Kim Walsh
December 12, 2022
Product-Led Sales (PLS) AMA: Patrick Woods

Learn his 3 step framework to launch your community like a product.

Patrick Woods
November 15, 2022
Product-Led Sales (PLS) AMA: Nicholas Mills (Pitch)

Nick is President and go-to-market lead at Pitch, a collaborative platform that helps teams build beautiful presentations.

Nick Mills
November 6, 2022
The brains of the PLG model: onboarding, activation, and sales with Andrew Capland

Andrew Capland is the founder of Delivering Value, where he provides coaching and advising services for PLG (that’s Product-Led Growth) companies.

Andrew Capland
October 13, 2022
Product-Led Sales (PLS) AMA: Ben Sabrin (ngrok)

Ben is the CRO at ngrok, which has become one of the most widely-used platforms for developing web hook integrations, building bots, running secure demos, testing on mobile devices, and more.

Ben Sabrin
September 19, 2022
Product-Led Sales (PLS) AMA: Eleanor Dorfman (Retool)

Eleanor shares the secrets behind Retool's go-to-market success.

Eleanor Dorfman
August 25, 2022
Product-Led Sales (PLS) AMA: Lauryn Isford (Airtable)

As Head of Growth at Airtable, Lauryn Isford owns the Product-Led Sales pipeline development and handoff.

Lauryn Isford
August 8, 2022
Product-Led Sales AMA: Mathias Saint-Jean

Meet Mathias, Head of RevOps at Unito and PLG revenue operations expert.

Mathias Saint-Jean
July 26, 2022
Product-Led Sales (PLS) AMA: Pouyan Salehi (Scratchpad)

CEO & Co-Founder of Scratchpad shares his advice thinking strategy first, sales motion second.

Pouyan Salehi
July 12, 2022
Product-Led Sales (PLS) AMA: Chris De Vylder

When and how to grow your PLS team

Chris De Vylder
June 14, 2022
Product-Led Sales (PLS) AMA: MayC and Robert (Asana)

MayC Huang (Growth Manager) and Robert Jones (Hybrid GTM Lead) tell us all about Asana's hybrid PLG and sales-led motions.

Sandy Mangat
May 17, 2022
Product-Led Sales (PLS) AMA: Julia Gilinets

How to sell without "selling" to developers

Julia Gilinets
May 10, 2022
Product-Led Sales (PLS) AMA: Kenny Vincent

The opportunities and challenges of moving from sales-led to product-led

Kenny Vincent
May 3, 2022
Product-Led Sales (PLS) AMA: Clearbit's Lead Qualification Engine

Featuring Julie Beynon, Head of Analytics and Colin White, Head of Demand Gen at Clearbit.

Alexa Grabell
April 26, 2022
Product-Led Sales (PLS) AMA: Ben Lang

Community-Led Growth expert and current Head of Community at Notion

Ben Lang
April 19, 2022
Product-Led Sales (PLS) AMA: Packy McCormick

Community builder, Web3 expert, investor, and founder of Not Boring

Alexa Grabell
April 12, 2022
Incentives and Compensation in Product-Led Sales with AJ Bruno

Sales compensation expert and CEO at QuotaPath

Alexa Grabell
March 22, 2022
Product-Led Sales (PLS) AMA: Allison Pickens

Former COO of Gainsight, current solo GP, and independent board director at dbt Labs

Allison Pickens
March 1, 2022
Product-Led Sales (PLS) AMA: Ramli John

Appcues Director of Content and "Product-Led Onboarding" author

Ramli John
February 23, 2022
Product-Led Sales (PLS) AMA: Pete Prowitt

VP Revenue at Rewatch and former sales leader at Loom, Quip, and Box.

Pete Prowitt
February 1, 2022
Product-Led Sales (PLS) AMA: Kyle Poyar

Usage-based pricing is all the rage, but is it right for you?

Kyle Poyar
January 4, 2022
Product-Led Sales (PLS) AMA: James Underhill

How does MongoDB 's sales team sell without "selling"?

Alexa Grabell
December 7, 2021
Product-Led Sales (PLS) AMA: Marie Gassée

Advice on everything from PQLs to sales compensation

Alexa Grabell
November 30, 2021
Product-Led Sales (PLS) AMA: Oran Akron + Tom Ronen

How monday.com scaled ARR and went upmarket

Alexa Grabell
November 2, 2021
Product-Led Sales 101 with GC Lionetti

Insights on product-led, human-led and everything in between

GC Lionetti
October 28, 2021
Product-Led Sales (PLS) AMA: David Apple

4 Product-Led Sales takeaways from David Apple, CRO at Zingtree

David Apple
September 16, 2021
Product-Led Sales (PLS) AMA: Kenny Van Zant

10 takeaways from Asana’s former Head of Business

Kenny Van Zant
September 3, 2021
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