Signal-based playbook library

Ready to ignore the noise and make the maximum impact? Our playbook library is the perfect place to start.

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Our most popular playbooks

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ICP Website Visit Surge

A spike in site visits can be a strong signal to help you build and close pipeline.

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Product Champion Switches Jobs Playbook

Stay connected with your product champions through job changes to break into new accounts.

Customer Success

Seat Expansion Playbook

Use expansion signals to close larger contracts from existing customers.

Customer Success

Upcoming Contract Renewal

Get proactive with contract renewals and strengthen your retention efforts.

PLS

Product Usage Spike Signal Playbook

Check in when an account’s use spikes to increase your chance of expansion success.

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Website Traffic Playbooks Powered by Warmly

Reveal individuals and companies visiting your site.

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Build Pipeline with Open Source Playbooks Powered by Scarf

Get to know your open source users.

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LinkedIn Engagement Playbooks Powered by Aware

Inbound, outbound, and content engagement signals for LinkedIn.

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Retain Revenue with Gifting Playbooks Powered by Sendoso

Send meaningful gifts with a click.

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Promoted Product Champion Playbook

Retain revenue by building stronger relationships with product champions that have influence.

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ICP Website Visit Surge

A spike in site visits can be a strong signal to help you build and close pipeline.

Warm outbound

Product Champion Switches Jobs Playbook

Stay connected with your product champions through job changes to break into new accounts.

Warm outbound

Website Visitors Signal Playbook

Capitalize on the intent signals you can capture on your own website to drive a hybrid inbound/outbound sales approach.

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Reverse Job Switchers Signal Playbook

Get help breaking into target accounts through former employees.

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it feels like magic

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GTM content you’ll actually want to read — we promise.

Enjoy weekly insights from experts at companies like Zapier, HubSpot, Dropbox, Webflow, and more. Plus, exclusive interviews and advice on signal-based GTM.

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See the magic for yourself

Watch how Pocus makes it easy to drive conversion, retention, and optimization.

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Signal-based playbook library

Give it a try, it feels like magic

GTM content you’ll actually want to read — we promise.

Join the GTM community

See the magic for yourself

Give it a try,
it feels like magic