Unlocking Revenue

Based on their most recent funding round, Loom is valued at north of $1 billion and continuing to grow. To reach their next growth phase, Loom has enlisted Pocus’ help! Taylor Gibson, Director of Commercial Sales, and Will Waggenspack, Director of Business and RevOps, share how Loom turns product usage data into a pipeline-generating machine for sales.

We’re making it even easier for reps to access product usage insights without disrupting their workflow. We built Salesforce Embed so reps can spend less than a minute scanning their existing Salesforce views for the data insights they need.

How has Product-Led Sales evolved in 2023? We're launching our third annual PLS Benchmarks Survey to find out just how much PLS has changed. Plus, a few of our own predictions.

Best practices to help your sales team navigate a challenging macroeconomic environment and effectively “survive to thrive” over time.

By balancing the availability of meaningful data with the need for a non-overwhelming, deeply supportive system for revenue growth, revenue enablement helps ensure the PLS motion runs smoothly and effectively.

How Scribe migrated from a sales-led to product-led motion, and what that meant for sales incentives, pricing and packaging, feedback loops, and more.

During his eight years at Superhuman, Gaurav Vohra has led everything from growth to product, marketing, and analytics — and made huge strides in every single role. Read on for his take on PMF, onboarding, aha moments, and more.

Onboarding best practices for PLG companies: must-haves, trends, and metrics.

Explore the fundamentals of pricing and packaging in PLG, dive into granular tactics for pricing and packaging success, and learn some real world examples from the folks at Clay and ngrok.

In this customer story, we talked to Cameron DeLeone, PostHog’s first commercial hire, about the company’s journey from scaling self-serve to Product-Led Sales. Cameron shares how Pocus helps his team cut through the noise of their product usage data to uncover insights that accelerate the path to revenue. 

Frameworks and templates to help you plan for each stage of your PLS roll-out.

Our new feature empowers managers to coach, reward, and optimize rep performance against their Product-Led Sales goals.

Andrea Wang, Partner at General Catalyst (former Growth at Amplitude) on how to drive a product-led growth (PLG) motion from a product perspective, all while collaborating closely with sales, marketing, and the rest of the go-to-market function.

A template to launch your warm outbound playbook. This playbook prioritizes accounts based on their overall enterprise value (ARR potential) and conversion likelihood. The warm outbound playbook also relies on a Product-Qualified Account (PQA) score that looks at the level of engagement across the account (seats used, feature usage), the ICP fit (ARR potential), and expansion signals.

Adam Carr (Head of Global Sales at Miro) discusses how his sales team uses Pocus to accelerate revenue from their self-serve pipeline.

Pocus CEO, Alexa Grabell, talked about the challenges of navigating a recession and tips to overcome them, alongside other experienced founders: AJ Bruno (QuotaPath), Sarika Garg (Cacheflow), and Jonathan Friedman (Demostack).

How Miro uses product usage insights about their 50M + users to accelerate revenue.

Use product signals to automate outreach and improve product adoption with new users.

In this customer story, we talked to OpenPhone’s Head of Sales and Success, Giancarlo Gialle; Makalie Reed, Revenue Operations Manager, and Justine Delgadillo, Senior Customer Success Manager. You’ll learn how OpenPhone uses Pocus to find higher converting leads, proactively manage customers, and scale their PLS motion.

The Revenue Data Graph is the underlying glue that powers Pocus and makes it easier than ever to turn product data into revenue.

Our evolution from a Product-Led Sales Platform to a Revenue Data Platform to democratize data for the entire go-to-market team.

Discover HubSpot's go-to-market strategy, a Product-Led Sales motion powered by a combination of outbound and inbound channels to scale self-serve revenue.

From reactive to proactive, here are three major account management frameworks to scale your CS team’s revenue impact.

Are customer success and sales-assist actually different roles in a hybrid go-to-market motion?

How (and why) to improve your traditional SaaS sales process with a Product-Led Sales strategy.

Trends we observed after surveying +200 SaaS businesses to create the 2022 Product-Led Sales Benchmarks Report.

Measuring product-led growth metrics is critical to understanding performance and hitting goals for PLG companies. Learn what to track in 2023 and beyond.

How do you know whether to pursue a product-led or sales-led motion — or some blend of the two? Figure out where you fall depending on core business priorities, product experience, and revenue goals.

Everything you need to know to set up and launch a successful sales-assist team to support your PLS motion.

Connect tools like Zapier, Airtable, and Customer.io to Pocus with our new webhook integration.