Unlocking Revenue

Pocus and Gong are doubling down on our vision to help teams fuel their data-driven go-to-market playbooks.

What is the antidote to the cold outbound, high volume model? Focusing on warm, hyper-relevant outbound instead.

How did Megan "figure out how to double revenue in 3 months" at Ramp? It was all about experimentation.

Learn how Tessa's scaled and strategic CS org creates delight for Loom customers.

What are “signal-based playbooks” and how is this strategy shaping the GTM 5.0 era. What new processes, tools, and playbooks are emerging?

Customers can now access data from 700 million user profiles and 20 million companies in Pocus. No more context switching between tools to find data and enrich leads.

How the 'Athletic Nerd' sales profile shaped the early GTM organization at Airtable.

We did a reading to predict 5 trends for the GTM 5.0 era, plus how we stacked up for last years predictions.

We're entering a new era of GTM - Intent 2.0. So what does that mean for GTM leaders in 2024? How is Pocus building for this new future?

Get out of reactive mode and proactively track your sales experiments with Playbook Reporting.

Learn how Paperspace uses Pocus to turn product users into predictable top-line revenue.

Modern go-to-market strategy is multi-channel and complex. The Activity Widget makes it easy for you to see the buyer’s journey and track progress on your efforts to engage.

Should you use a Playbook or lead score to run your PLS motion? Let's break down the pros and cons of Playbooks and lead scores and how AI plays into both.

With Pocus’ latest feature, Predicts AI, go-to-market teams can tune their motion without engineering or data science support.

Personalize Salesloft cadences with product usage insights from Pocus. Get in front of the right customers with a perfectly timed, personalized message.

Every PLG company wants to move upmarket, but why is this motion easier said than done?

Namrata Ram, Head of Revenue Strategy and Operations shares her insights from building and scaling the RevOps organizations at Notion.

The how and the why behind Paperspace’s CS-driven Product-Led Sales motion. Insights from Ben Lamson, Director of Revenue.

Peter Ikladious, Co-Founder and Partner at Unlocking Growth shares RevOps challenges, best practices, the steps to launch a Product-Led Sales motion, and tips on PLS tactics.

Based on their most recent funding round, Loom is valued at north of $1 billion and continuing to grow. To reach their next growth phase, Loom has enlisted Pocus’ help! Taylor Gibson, Director of Commercial Sales, and Will Waggenspack, Director of Business and RevOps, share how Loom turns product usage data into a pipeline-generating machine for sales.

We’re making it even easier for reps to access product usage insights without disrupting their workflow. We built Salesforce Embed so reps can spend less than a minute scanning their existing Salesforce views for the data insights they need.

How has Product-Led Sales evolved in 2023? We're launching our third annual PLS Benchmarks Survey to find out just how much PLS has changed. Plus, a few of our own predictions.

Best practices to help your sales team navigate a challenging macroeconomic environment and effectively “survive to thrive” over time.

By balancing the availability of meaningful data with the need for a non-overwhelming, deeply supportive system for revenue growth, revenue enablement helps ensure the PLS motion runs smoothly and effectively.

How Scribe migrated from a sales-led to product-led motion, and what that meant for sales incentives, pricing and packaging, feedback loops, and more.

During his eight years at Superhuman, Gaurav Vohra has led everything from growth to product, marketing, and analytics — and made huge strides in every single role. Read on for his take on PMF, onboarding, aha moments, and more.

Onboarding best practices for PLG companies: must-haves, trends, and metrics.

Explore the fundamentals of pricing and packaging in PLG, dive into granular tactics for pricing and packaging success, and learn some real world examples from the folks at Clay and ngrok.

In this customer story, we talked to Cameron DeLeone, PostHog’s first commercial hire, about the company’s journey from scaling self-serve to Product-Led Sales. Cameron shares how Pocus helps his team cut through the noise of their product usage data to uncover insights that accelerate the path to revenue. 

Frameworks and templates to help you plan for each stage of your PLS roll-out.