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Introducing Pocus Playbooks

We’re officially launching our most significant redesign — introducing Magic Playbooks, the easiest way to define and action Product-Led Sales!

Alexa Grabell
November 7, 2022
Product-Led Sales (PLS) AMA: Nicholas Mills (Pitch)

Nick is President and go-to-market lead at Pitch, a collaborative platform that helps teams build beautiful presentations.

Nick Mills
November 6, 2022
Everything you need to know to define, operationalize, and convert PQLs

An updated (and condensed) version of our PQL 101 guide you can share with your team!

Sandy Mangat
October 24, 2022
4 Things we learned from the 2021 Product-Led Sales Benchmark Report

In 2021 we set the foundation for understanding how revenue engines are built in a product-led world. In 2022 we're curious to see how things have evolved.

Sandy Mangat
October 18, 2022
The brains of the PLG model: onboarding, activation, and sales with Andrew Capland

Andrew Capland is the founder of Delivering Value, where he provides coaching and advising services for PLG (that’s Product-Led Growth) companies.

Andrew Capland
October 13, 2022
September Product Update

This past month we launched our biggest redesign with Magic Playbooks along with two new features to save our customers time: Pinned Lists and Bulk Actions.

Alexa Grabell
October 13, 2022
How to evaluate Product-Led Sales platforms step by a step (with template!)

Choosing the right PLS solution for your team will come down to how well a vendor can align to your short term and long term goals, their ability to serve your use case, and if they can align to your timeline for success.

Alexa Grabell
October 10, 2022
Is Outbound worth it for Product-Led Growth (PLG) companies?

Outbound is becoming part of the normal progression of growth at product-led companies. However — and this is key — it will often show up further down the funnel.

Alexa Grabell
October 3, 2022
Product-Led Sales (PLS) AMA: Ben Sabrin (ngrok)

Ben is the CRO at ngrok, which has become one of the most widely-used platforms for developing web hook integrations, building bots, running secure demos, testing on mobile devices, and more.

Ben Sabrin
September 19, 2022
Playbook: Find product champions to drive expansion

This is a series where we break down popular Product-Led Sales playbooks that teams use to prioritize opportunities and convert them into revenue.

Sandy Mangat
September 12, 2022
Introducing Magic Playbooks

We’re launching our most significant redesign into early access with customers today — introducing Magic Playbooks, combining the power of your strategy docs and data in Pocus!

Alexa Grabell
August 30, 2022
Product-Led Sales (PLS) AMA: Eleanor Dorfman (Retool)

Eleanor shares the secrets behind Retool's go-to-market success.

Eleanor Dorfman
August 25, 2022
Product-Led Sales (PLS) Vendor Spotlight: Pitch

Pitch: one of a few next-generation tools built for the “Slack generation” of users who want beautifully designed presentations, and easy collaboration.

Nick Mills
August 24, 2022
Real GTM Advice Recap: Community Building

In this recap of our Real GTM Advice series, we discussed what community means in the SaaS space, zeroing in on PLG, and how to start and build your own high-value community.

Sandy Mangat
August 23, 2022
How Clockwise harmonizes PLG and sales to convert enterprise customers

From PLG to a sales-assisted motion. Learn how Clockwise uses Pocus to operationalize PLS.

Sandy Mangat
August 16, 2022
Product-Led Sales (PLS) AMA: Lauryn Isford (Airtable)

As Head of Growth at Airtable, Lauryn Isford owns the Product-Led Sales pipeline development and handoff.

Lauryn Isford
August 8, 2022
Product-Led Sales tools: Build or buy?

In this blog, we’ll break down how to evaluate a build vs. buy decision, specifically for Product-Led Sales tools -although it's a framework that applies to most categories.

Sandy Mangat
August 3, 2022
8 Sales Outreach Best Practices Your Team Needs to Try ASAP

We spoke to GTM experts from the Product-Led Sales community to summarize 8 proven outreach best practices you can incorporate into your sales outreach strategy.

Sandy Mangat
August 1, 2022
Product-Led Sales AMA: Mathias Saint-Jean

Meet Mathias, Head of RevOps at Unito and PLG revenue operations expert.

Mathias Saint-Jean
July 26, 2022
Announcing our first cohort of Product-Led Sales Ambassadors

Highlighting the people helping us build the category of Product-Led Sales.

Sandy Mangat
July 19, 2022
Product-Led Sales (PLS) AMA: Pouyan Salehi (Scratchpad)

CEO & Co-Founder of Scratchpad shares his advice thinking strategy first, sales motion second.

Pouyan Salehi
July 12, 2022
Year One: The Product-Led Sales Platform is Here to Stay

An update on what we've been building and what we've learned in year one.

Isaac Pohl-Zaretsky
July 5, 2022
What is Product-Led Sales?

What is PLS really? Breaking down the buzzword.

Alexa Grabell
July 5, 2022
How Airtable keeps product and sales in sync

Q&A with Daniel Levine and Sam Werboff: Powering PLG by aligning product and sales

Alexa Grabell
June 30, 2022
Listen: Alexa Grabell on the Not Boring Podcast (pt. 2)

An expansive conversation with Packy McCormick on the fundraise, hiring, and the future of PLS.

Packy McCormick
June 28, 2022
Announcing $23M to transform how go-to-market teams use data to drive revenue

Pocus’ Product-Led Sales platform unlocks the data warehouse for go-to-market teams.

Alexa Grabell
June 22, 2022
Product-Led Sales (PLS) AMA: Chris De Vylder

When and how to grow your PLS team

Chris De Vylder
June 14, 2022
What is Product-Led Sales?

What is PLS really? Breaking down the buzzword.

Alexa Grabell
June 7, 2022
How to layer sales on top of self-serve user onboarding with Wes Bush

Q&A with Wes Bush, bestselling author and Founder of the ProductLed community

Sandy Mangat
May 31, 2022
3 Best ETL Tools to Own Your PLG Tech Stack

How to choose the right ETL tool for your stack

Team Pocus
May 30, 2022
Community Spotlight: Ben Pollack

From BDR to Head of Growth. Spotlighting Ben Pollack's career in Marketing

Ben Pollack
May 24, 2022
Product-Led Sales (PLS) AMA: MayC and Robert (Asana)

MayC Huang (Growth Manager) and Robert Jones (Hybrid GTM Lead) tell us all about Asana's hybrid PLG and sales-led motions.

Sandy Mangat
May 17, 2022
Product-Led Growth (PLG): The Business Strategy Everyone Should Be Paying Attention to

Learn about the meteoric rise of product-led growth.

Sandy Mangat
May 11, 2022
Product-Led Sales (PLS) AMA: Julia Gilinets

How to sell without "selling" to developers

Julia Gilinets
May 10, 2022
What Is Reverse ETL & Do You Actually Need It?

Discover if a reverse ETL tool is right for your company.

Sandy Mangat
May 10, 2022
Real GTM Advice: From Sales-Led to Product-Led Sales

Catch up on 'Real GTM Advice' featuring GTM experts from Guru, Vidyard, and DevRev

Sandy Mangat
May 10, 2022
Embracing Sales at a PLG Company

Transitioning smoothly from pure PLG to a hybrid approach

Chris De Vylder
May 3, 2022
Product-Led Sales (PLS) AMA: Kenny Vincent

The opportunities and challenges of moving from sales-led to product-led

Kenny Vincent
May 3, 2022
Product-Led Sales (PLS) AMA: Clearbit's Lead Qualification Engine

Featuring Julie Beynon, Head of Analytics and Colin White, Head of Demand Gen at Clearbit.

Alexa Grabell
April 26, 2022
Making the Switch from Sales-Led to Product-Led Sales

Culture, process, and hiring - everything you need to know to make the transition from sales-led to product-led.

Rob Falcone
April 21, 2022
Community Spotlight: Conor Dragomanovich

Director of Commercial Sales at Productboard

Conor Dragomanovich
April 19, 2022
Product-Led Sales (PLS) AMA: Ben Lang

Community-Led Growth expert and current Head of Community at Notion

Ben Lang
April 19, 2022
Pocus is SOC 2 Type 2 compliant

Learn more about our data privacy and security policies

Isaac Pohl-Zaretsky
April 14, 2022
Product-Led Sales (PLS) AMA: Packy McCormick

Community builder, Web3 expert, investor, and founder of Not Boring

Alexa Grabell
April 12, 2022
Celebrating 1000+ Members in the Product-Led Sales Community

How did we get here and where are we going next...

Alexa Grabell
April 5, 2022
Is the data warehouse the new system of record?

Living in a data warehouse first world

Isaac Pohl-Zaretsky
March 24, 2022
Incentives and Compensation in Product-Led Sales with AJ Bruno

Sales compensation expert and CEO at QuotaPath

Alexa Grabell
March 22, 2022
Product-Led Sales (PLS) Vendor Spotlight: Appcues

Interview with Ramli John, Head of Content at Appcues

Sandy Mangat
March 22, 2022
Sneak peek at Pocus' Product-Led Sales Platform

Your first look at what we've been building for the last 8 months

Alexa Grabell
March 15, 2022
3 Types of Product-Led Sales Workflows

How to turn data-driven insights into action

Alexa Grabell
March 8, 2022
Product-Led Sales (PLS) AMA: Allison Pickens

Former COO of Gainsight, current solo GP, and independent board director at dbt Labs

Allison Pickens
March 1, 2022
Product-Led Sales (PLS) Vendor Spotlight: Navattic

Interview with Natalie Marcotullio

Sandy Mangat
March 1, 2022
Product-Led Sales (PLS) AMA: Ramli John

Appcues Director of Content and "Product-Led Onboarding" author

Ramli John
February 23, 2022
Community Spotlight: Thao Le (mmhmm)

How curiosity and rock climbing helped her build a career in Solutions Engineering

Thao Le
February 22, 2022
Launching the Product-Led Sales Playbook

Expert advice on foundational frameworks and PLS best practices.

Alexa Grabell
February 15, 2022
Valentine's Day Sales Playbook: The Bachelor Edition

What can sales teams learn from ABC's The Bachelor franchise?

Sandy Mangat
February 14, 2022
Community Post: The PLG Revenue Organization

7 ways PLG will impact revenue teams

Alfie Isa Marsh
February 10, 2022
5 Product-Led Sales (PLS) Definitions

Building a shared language for PLS alignment

Alexa Grabell
February 1, 2022
Product-Led Sales (PLS) AMA: Pete Prowitt

VP Revenue at Rewatch and former sales leader at Loom, Quip, and Box.

Pete Prowitt
February 1, 2022
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